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NATL Directors Shoot New O2 Simplicity Spots
22/08/2012
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The two VFX-intensive spots were for agency, VCCP
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For the latest United Kingdom-targeted campaign from O2 and advertising agency VCCP, NATL directors Brumby Boylston and Chris Dooley worked through London-based Not To Scale to produce two VFX-intensive spots – as well as the campaign’s digital and print elements. 
 
Footage from their original live-action shoot on green-screen in London was artfully composited into CG environments created in NATL’s New York studio. 
 
Boylston and Dooley shared these notes on the project: "From VCCP's initial creative brief we were excited about the challenge of creating not only a series of TV spots, but all associated print and digital assets (including web and animation for in-store and outdoor plasma screens) related to this campaign. The colour treatment of our actress and extras, the look of the SIM cards, agency and client collaboration, as well as internal supervision and creative direction, ensured every aspect of this campaign was in sync, right down to the very last lens flare."
 
Credits
 
Agency: VCCP
Art Director: Tony Clements
Copywriter: Hugo Bone
Agency Producer: Jeri Low
 
Production Company: Not To Scale
Directors: NATL (Chris Dooley & Brumby Boylston)
Live-Action Executive Producer: Dan O'Rourke
Post Executive Producer: Jared Libitsky
Directory of Photography: Will Bex
VFX Supervisor: Ollie Nash
Line Producer: Debbie Crosscup
Creative Directors: Chris Dooley & Brumby Boylston
Production Designer: Russell de Rozario 
Art Director: Joe Howard 
CG Lead/Technical Director: Vinh Chung
Designers: Brian Won & Chris Dooley
Illustration: David Chun & Danny Ruiz
Storyboards: Hugh Keenan
Previs: Diffan Norman
3D Animation: Vinh Chung, Marci Ichimura & Diffan Norman
3D Lighting and Rendering: Gene Arvan & Shuchen Lin
3D Tracking: Michele Matt
2D Animation and Compositing: Marci Ichimura & Colin Hess
Rotoscoping: Owen Hammer
Editor/Color Correction: Evan Kultangwatana
Post Producer: Hilary Downs

 

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