Native is excited to announce the signing of Coliena Rentmeester to their growing collective of talented directors. Rentmeester comes to Native with an extensive and lauded background in fashion, portraiture, and travel photography. Her photographic eye translates beautifully to commercial direction and quickly captured the attention of Native founder and EP, Tomer Devito.
Rentmeester has directed fashion-focused commercials for high-profile companies, such as OpenSky.com
’s "Join. Shop. Love." for DW + H, Clark’s, Nordstrom, OshKosh, and David’s Bridal; and co-directed Elizabeth Arden's "Pretty" and "Red Door"; J Crew's "Praha,” and Target’s "Calypso," with director and husband Tom Dey, also represented by Native. Her photographic work has appeared internationally in publications such as W, The New York Times Magazine, Elle, Harper's Bazaar, and GQ; and for clients such as J. Crew, Quiksilver, the Gap, Neiman Marcus, Nordstrom, Target, Ralph Lauren, and Anthropologie. Rentmeester has lent her eye to top celebrities including Owen Wilson, Scarlett Johansson, Matthew McConaughey, and Warren Zevon.
"I'm thrilled to be a part of Native's talented team," remarks Rentmeester. "It's magic when a crew feels like an extended family, and Tomer manages to bring that feeling to every element of his company. Native is the perfect fit to help me expand my visual work into the live-action world."
Native is an innovative and multi-faceted company producing work across genres in commercial production, music videos, branded content, and photography. Most recently, Native created their Special Projects division, dedicated to developing content of both traditional and new media formats including short films and documentaries.
Rentmeester is a welcome addition to Native’s growing roster of directorial talent and recent company development, which includes a beautiful new office space in Hollywood, an influx of new directorial and production talent, and an identity rebranding.