Tue, 20 Dec 2016 11:30:36 GMT
We were thrilled to be given the opportunity to work with our friends at RKCR/YR again on this fantastic Thomson’s Holiday spot; ‘Moments’.
The film, directed by Scott Lyon (Outsider) shows a little girl, played by young actress Violet Hill, walking from the beach to the swimming pool with people ‘frozen’ around her. You see a child playfully splashing their dad with water, and a couple sharing a romantic lunch – just some of the special moments that can take place on a holiday.
Nicola Wood, the Creative Director behind the advert, which was filmed at Aquila Rithymna Beach Resort, says the idea was born from her own fond memories of going on holiday when she was a child.
“When we were thinking about moments that stay with you, we always went back to our childhood,” she says. “We were thinking about how we could heighten each moment to make it more impactful. If you could freeze one moment… then travel through it”.
Check out this behind-the-scenes video for more on the making of:
We were brought onboard in the very early stages, and after a bit of back and forth with the brief, including a number of rounds of existing music searches/edits, it became clear that a scored composition was the way forward. We were tasked with pitching a few recommended composers to move forward with and after a round of demos, the agency had chosen their favourite.
Biggi Hilmars is a talented writer from Iceland, living and working between London, Paris, New York, Los Angeles and Reykjavi. He has developed a distinctive, haunting and provocative music style and Native have always been aware of his work through his UK Publisher, Imagem.
Native worked closely with Biggi, Scott Lyon (Director) agency producers Celestine Hall / Lara Parker and creative team Nicola Wood and Andy Forrest, and after some work developing arrangements and dynamics, and with full client approval of the demo, it was time to head to Abbey Road to record it all for real with the Chamber Orchestra of London.
It was a successful day and a fantastic project to be involved in. We’re really pleased with the end result.
"It was an absolute pleasure working with Native at Abbey Road Studios on the Thomson 'Discover your smile' ad campaign; a dream team”. - Biggi Hilmars
Check out the final film below:
Genres: Music & Sound Design
Categories: Travel, HolidayNative Music, Tue, 20 Dec 2016 11:30:36 GMT