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Native Have Got Xmas Wrapped Up

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You Give a Little Love given a modern twist in BBC One festive idents

Native Have Got Xmas Wrapped Up

Native have just worked on the BBC Christmas Ident campaign, re-recording "You Give A Little Love" in a modern Christmas style. Each ident takes a festive pattern, and animates them with a playful touch. There are 5 different patterns, all with their own unique design and animation, taking cues from real wrapping paper textures.

 

The spots combine a mixture of traditional hand drawn character animation, 3D, and digital 2D animation, with each technique bringing a layer of subtle complexity. Director Piccadilly Curtains says: “There was no particular or single aesthetic that RKCR/Y&R or the BBC was after. Everyone involved was keen to explore a number of different and varied styles that reflect the enormous variation found on real wrapping paper designs. This meant I got to explore and try my hand at a range of design sensibilities, without repetition.”

Credits:
Brand: BBC One
Client: BBC One
Agency: RKCR/ Y&R
Creative Team: Andy Forrest & Nicola Wood
Account Manager: Tom Foster
Agency producer: Conor Keane (Red Bee Media)
Production Company: Strange Beast/ Red Bee Media
Executive producer: Sam O’Keefe
Producer: Kitty Turley
Director: Piccadilly Curtains
Designer: Piccadilly Curtains
Music: Native Music Supervision
Arranger: Fred Ashworth
Publisher: Warner Chappell
Additional design: Mateusz Napieralski, Stephane Coedel & Stephen Vuillemin
Flash Animation: Stephen Vuillemin, Rich Wake
Additional 2D Animation: Stephane Coedel & Piccadilly Curtains
3D Animation: Patrick Krafft
Compositing: Piccadilly Curtains & Stephane Coedel

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Native Music, Wed, 11 Dec 2013 16:57:56 GMT