The National Trust is to work with digital creative agency Jam on its social media activity, following a competitive pitch process earlier this month.
The Trust looks after 250,000 hectares of countryside, 742 miles of coastline and hundreds of special places across England, Wales and Northern Ireland; restoring them, protecting them and opening them up for everyone to enjoy.
The brief for Jam is to deliver social engagement that broadens the charity’s appeal and communicates this core purpose of championing the importance of special places in people’s lives.
The appointment will enhance the already strong internal social media team and help drive social experience and creativity, as the charity recognises that key audiences continue to grow and change their behaviour across social and mobile channels.
The Trust has an ever growing social community, currently at just under 400,000, but knows the brand can extend its relevance and appeal to more people.
Mark Scott, Marketing Agency Director at the National Trust said: “We are delighted to be working with Jam on our national marketing activity.
“Our social channels have developed really well over the last couple of years and will be an increasing focus for us. Through their strategic and creative thinking Jam will be key in helping us continue to evolve perceptions of the Trust and opening up conversations with new and existing audiences.”
Richard Costa D’sa, Managing Director at Jam said: “It’s fantastic to be working with such a treasured organisation. The Trust has a unique role in terms of the country’s relationships with special places.”
“It gives us the chance to bring our creativity and innovation to the table and engage the public, enabling them to get the most out of what the National Trust has to offer.”
First steps for Jam will be to develop the creative platform supporting the national brand campaign which kicks off this summer.