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National Safety Council Memorial to Victims of Opioid Overdose Travels to the White House

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The memorial was created with creative agency partner Energy BBDO

National Safety Council Memorial to Victims of Opioid Overdose Travels to the White House
The National Safety Council has partnered with the Executive Office of the President, the Department of the Interior and the National Park Service to bring the Council's opioid memorial to the Ellipse in President's Park at the White House April 12-18. The memorial, called “Prescribed to Death,” personalises the opioid crisis, an issue President Trump declared a public health emergency last fall.  The memorial was created with creative agency partner Energy BBDO and first launched in Chicago in November 2017.

The purpose of the memorial is to illuminate the stories of those lost to opioid addiction, and equip people with information and tools to prevent future devastation of lives. The exhibit includes a memorial wall made of pills – carved with faces that represent the 22,000 people lost last year

Since launching in Chicago, the memorial has travelled to Pittsburgh, Atlanta and now Washington, D.C. The memorial opens to the public tomorrow, but at today’s press event, the National Safety Council asked lawmakers to double down on existing policies, expand others and implement new actions around prevention, prescribing practices, treatment, and data collection.

“The National Safety Council commends Congress and the Administration for taking a number of actions to address the crisis in our medicine cabinets,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “However, this epidemic needs even more aggressive intervention. We hope that putting a face on the statistics of the thousands lost to this epidemic inspires a greater sense of urgency.”

"President Trump and his entire Administration are committed to combating the opioid 'crisis next door' on all fronts and with every community across the nation. The decision to bring the memorial to Washington is part of President Trump and First Lady Melania Trump's efforts to raise awareness about the crisis and to make us each part of solution," said Kellyanne Conway, counsellor to the President.
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Managing Director: Jeff Adkins

Media Agency

Media Agency: PHD (Chicago)

Group Account Director: Tommy Kircher

Strategy Director: Monica Glosson

Project Manager: Mary Carpenter (President)

Creative Agency

Creative Agency: Energy BBDO

Chief Creative Officer: Andrés Ordóñez

Executive Producer: Matt Scoville

Account Executive: Kristen Schumacker

Chief Strategy Officer: Larry Gies

Senior Copywriter: Brynna Aylward

Senior Art Director: Dane Canada

Senior Producer: Shobin Mathew

Account Supervisor: Sarah Nelson

Planning Director: Lauren Brown

Associate Producer: Camila Hummel

Director of Music: Daniel Kuypers

Junior Copywriter: Angela Williams

Junior Art Director: Allie Salzman

Studio: Mitch Monzon

Designers: Jaehyuk Choi, Erin Knott, Ramiro Silva

Digital Copywriters: Lucy Butka

Lead Designer: Hung Vinh

Creative Technologist: Mike Bodge (Website)

Digital Agency

Digital Agency: Ketchum (NYC & Chicago)

Planning Director: Strategic & Creative Planner

Client Partner: Karen Strauss

Director of Delivery : Rachel Winer (Paid Media)

Senior Account Manager: Patty Bloom (Executive)

Director of Strategic Services: Tristen Sechi

Post Production / VFX

Colourist: Luke Morrison (Head of Colour),

Producer: Natalie Ksiazek

Head of Post Production: Kendall Fash

3D Artists: Jamin Clutcher

Executive Producer: Andrew Sommerville

Digital Production Company

Frontend Developer: Hyphen Labs

Production Company

Production Company: m ss ng p eces (NYC)

Director: Tucker Walsh


Sound Designer: Sarah Krohn


Edit Company: Flare (Chicago)

Editor: Sean Berringer, Casey Cobler, Bryan Simpson

Online Editor: Liz Deegan

Categories: Health care, Beauty & Health

BBDO North America, Thu, 12 Apr 2018 12:55:29 GMT