Allen & Gerritsen (A&G) was selected by the National Organization on Disability to create a national awareness marketing campaign to promote people with disabilities as an untapped talent pool. The agency was chosen after a formal review of over a dozen firms throughout the US.
“We chose Allen & Gerritsen for their traits of integrity, creativity, and strategic insight that uncovered a meaningful way for us to drive a larger cultural conversation,” said Carol Glazer, President, National Organization on Disability. “Their team exhibits humility, intellectual honesty and a huge sense of humor that makes the work fun.”
A&G’s marketing strategy will emphasize people with disabilities as an untapped talent segment and critical element of a diverse and inclusive workforce. The work will include advertising, PR, social and digital and will break in September. The nonprofit organization will seek donated media space to maximize exposure for the effort from companies who will pledge to improve the level of disability inclusion in their workforce.
According to the National Organization on Disability (NOD), at this moment in history, when the expansion of domestic jobs is at the forefront of our national agenda, the public needs education on the abilities of this talent pool of over 20 million. Given that only business has the voice to speak effectively about the talent of people with disabilities, NOD has partnered with leading companies to launch this campaign.
“As an agency that is working hard to recognize that great ideas can come from anyone at anywhere at any time, we are proud to help increase the number of people with disabilities in the workforce,” said Andrew Graff, CEO, Allen & Gerritsen. “We jumped in to work with the National Organization on Disability to make progress on this important issue for our culture and our economy.”