National Association of REALTORS® Uses Time Trickery to Help People Visualise Their House Dreams
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Havas Chicago's visuals work together with scripts that reinforce what realtors stand for and the experience and possibilities that property ownership can unlock
Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® 'open doors to opportunity' for the clients they work with and the communities they serve, thus highlighting the REALTOR® impact on individual lives within and beyond the transaction.
The new TV commercials tell realistic stories with visuals that 'trick time', allowing consumers to look into a future state where we see clients living their dreams of buying a home or owning a business. These visuals work together with scripts that reinforce what REALTORS® stand for, and the experience and possibilities that property ownership can unlock.
“Through this work, it was crucial to bring the human, emotional storytelling to life through the journey that home buyers and small business owners have with their realtor.” said John Norman, chief creative officer at Havas Chicago. “The insight is cleverly brought on screen through a time trick technique and distinct narratives that help visualise dreams of buying a home or starting a business. It really puts the buyer in the centre of the story.”