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National Association of REALTORS® Uses Time Trickery to Help People Visualise Their House Dreams

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Havas Chicago's visuals work together with scripts that reinforce what realtors stand for and the experience and possibilities that property ownership can unlock

National Association of REALTORS® Uses Time Trickery to Help People Visualise Their House Dreams
Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® 'open doors to opportunity' for the clients they work with and the communities they serve, thus highlighting the REALTOR® impact on individual lives within and beyond the transaction.

The new TV commercials tell realistic stories with visuals that 'trick time', allowing consumers to look into a future state where we see clients living their dreams of buying a home or owning a business. These visuals work together with scripts that reinforce what REALTORS® stand for, and the experience and possibilities that property ownership can unlock.



“Through this work, it was crucial to bring the human, emotional storytelling to life through the journey that home buyers and small business owners have with their realtor.” said John Norman, chief creative officer at Havas Chicago. “The insight is cleverly brought on screen through a time trick technique and distinct narratives that help visualise dreams of buying a home or starting a business. It really puts the buyer in the centre of the story.” 



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Client

Client: National Association of REALTORS®

Agency

Agency: Havas Worldwide

CCO: John Norman, Havas Chicago

GCD: Lewis McVey

Art Director: Pier Madonia

Copywriter: Kevin Murray

Senior Integrated Producer: Catherine Hudon

Associate Integrated Producer: Hannah Wong

Group Strategy Director: Leah Hattendorf

Strategy Director: Casey Carpenter

Managing Director: Amy Merchant

Account Director: Scott Bartosiewicz

Account Executive: Anna Bosacker

Project Manager: Andy Cross

Production

Production: RSA Films

Director: Brett Foraker

Editorial and Post

Editorial Post-Production: Exile

Visual Effects Post-Production: Pixomondo

Executive Producer: Buddy Brahka

Music: Storefront Music

VO: Perry Mattfeld

Genres: Visual VFX, People

Categories: Real Estate, Estate agents

Havas US, Wed, 17 Feb 2021 12:10:29 GMT