senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Nasty Football Says 'Nice Guys Finish Last' in Nike Spot Tackling Toxic Masculinity

01/06/2021
Production Company
London, UK
517
Share
Riff Raff’s Rich Hall teams with Wieden+Kennedy London on spot featuring an out of touch ball

Nike and Marcus Rashford are waving the offside flag at toxic masculinity in football. 

‘Nice Guys Finish Last’ is the latest spot directed by Riff Raff’s Rich Hall for the brand; this time through Wieden+Kennedy London and with something different, and incredibly important, to say. 

Featuring an out of touch ball dishing out the advice of old, this nasty character is satisfyingly booted out of frame mid-sentence by Rashford who heralds in a new era of football – one which will not stand for this old school way of thinking.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from Riff Raff Films
Cheerleader
Porter Robinson
21/03/2024
14
0
The Thief
Future Islands
31/01/2024
11
0
Do Better
AB Soul
18/01/2024
5
0
ALL THEIR WORK