Riff Raff Films
Tue, 01 Jun 2021 17:29:00 GMT
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Nasty Football Says 'Nice Guys Finish Last' in Nike Spot Tackling Toxic Masculinity
Riff Raff’s Rich Hall teams with Wieden+Kennedy London on spot featuring an out of touch ball
Nike and Marcus Rashford are waving the offside flag at toxic masculinity in football.
‘Nice Guys Finish Last’ is the latest spot directed by Riff Raff’s Rich Hall for the brand; this time through Wieden+Kennedy London and with something different, and incredibly important, to say.
Featuring an out of touch ball dishing out the advice of old, this nasty character is satisfyingly booted out of frame mid-sentence by Rashford who heralds in a new era of football – one which will not stand for this old school way of thinking.
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NIKE
Sports Marketing: Ben Harris
WIEDEN+KENNEDY LONDON
Creative Director: Patrick Treacy
Creative: Aaron Skipper
Creative: Tom Corcoran
Producer: Matthew Ellingham
Account Manager: Matt Whiteside
RIFF RAFF FILMS
Director: Rich Hall
Owner: Matthew Fone
Exec Producer: Tom Berendsen
Producer: Jay Lovelock
Manchester Line Producer: Michelle O’Brien
DOP: Benjamin Kracun
1st AD: Rob Thorpe
Production Designer: Jane Carroll
Costume Designer: Emma Edwards
Production Manager: Laura Duffy
Puppeteer: Steve Clarke
Puppet: Asylum
Editor: Ben Corfield @ Stitch
Edit Producer: Kirsty Oldfield
Post Production: Black Kite
Colourist: Richard Fearon
Post Producer: Tamara Mennell
VFX Lead: Andrew Curtis
Sound: 750
Sound Designer: Sam Ashwell / Jake Ashwell
Sound Producer: Martin Critchley
Genres: Dialogue
Categories: Clothing and Fashion, Sportswear
Riff Raff Films, Tue, 01 Jun 2021 17:29:00 GMT
