NAPA Auto Parts Shares First Car-ming Playlist for Lovers of Driving
The relaxing playlist conceptualised by VMLY&R features everything from the soothing hum of tires on the highway to an idling V8 engine to a sports car manually shifting through a winding road
Calming playlists and mindfulness apps helped get us through 2020. The demand for de-stressing apps surged during the last 12 months as the world navigated one crisis after another. Top-performing wellness apps such as Calm received as much as a 250% increase in downloads since the pandemic started in March 2020. Even CNN
was getting into the action with Calm being one of the main sponsors of their election coverage.
While apps like Calm allow their user to fall asleep to sounds of the ocean, NAPA discovered a hole in the marketplace for overstressed car-lovers. Enter, Auto Ambiance. A playlist featuring a dozen relaxing vehicle-themed tracks.
The relaxing playlist features everything from the soothing hum of tires on the highway to an idling V8 engine to a sports car manually shifting through a winding road. Let’s face it, there’s something insanely relaxing about being in your car (minus L.A. traffic). It provides solitude and peace. People drive their young children around in cars to get them to go to sleep, people take conference calls in their cars to escape their teenagers. NAPA’s Auto Ambiance is a celebration of all the calms that our cars bring us.
Whether you are trying to relax after a long commute or wanting to centre yourself before taking on a DIY repair, the sounds of Auto Ambiance will soothe everyone.
“NAPA’s relentless pursuit of the highest quality of service to our passionate DIY customers comes in many different forms, said Marc Suszynski, director of marketing programs, NAPA Auto Parts. “We realised, like most of the country, our levels of stress because of the pandemic were off the charts. And we uncovered that what relieves stress for auto enthusiast like us, were not the waves breaking off the coast of Maine, but the calming sounds of the automobile on the open road, or the peaceful tranquility realised by the rain falling on the windshield. That’s why we created the Audio Ambiance playlist, to give our customers a bit of calmness in the chaos of our current circumstances.”
It is available to download on Apple Music, Spotify, Pandora, Amazon Music and YouTube.
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Client: NAPA AUTO PARTS
Group Director, Client Engagement: Kara Nelson
Director, Client Engagement: Bailey Lang
Account Manager, Client Engagement: Jenny Weissbeck
Vice President of Marketing: Marti Walsh
Director of Marketing Programs: Marc Susyznski
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, North America: John Godsey
Chief Creative Officer, Kansas City: Noel Cottrell
Executive Creative Director: Derek Clark
Group Creative Director: Dan Gier
Associate Creative Director: Austin Ridling and Jonathan Vigliaturo
Art Director: Jake Scovell
Copywriter: Bryan McDonnell
Strategy and Insights
Group Director, Strategy & Insights: Emily Dore
Associate Director, Strategy & Insights: Meg Moore
Connections Supervisor: Rachel Hostetler
Connections Manager: Chris Jones
Senior Producer: Jim Leonard
Production Business Manager: Carleen O’Brien
Sound Designers: Patrick Meagher and John Blank
Categories: Tyres and vehicle utilities, AutomotiveVMLY&R - North America, Tue, 26 Jan 2021 16:15:56 GMT