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Naomi Watts ‘Demands More’ In New Tongue & Cheek Presto Campaign by Whybin\TBWA Group Sydney

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The Hollywood superstar is the face of the subscription TV streaming services’ new advertising campaign shot by director Jeff Low

Naomi Watts ‘Demands More’ In New Tongue & Cheek Presto Campaign by Whybin\TBWA Group Sydney

Watts will feature in the campaign, titled “Demand More”, where she will embrace the more ‘demanding’ side of her personality playing an over-the-top version of herself.  

Watts’ uncharacteristic behaviour is incredibly demanding, with requests for personalised jet-planes, an entourage, a choir and even a wolf instead of a dog, and is all performed without a fuss by the award-winning actor.

The Demand More campaign was filmed recently in New York by world-class director Jeff Low. Watts’ brother and renowned professional photographer Ben Watts captured the photography of the actress.


The campaign featuring Watts will be seen across TV, print, social and digital as Presto ramps up its marketing efforts to coincide with the launch of new programming and service innovations.

The adopted Australian actor was thrilled to be involved in Presto’s Demand More campaign saying: “Celebrities are often accused of having high demands. It was fun to play this arch character in a tongue and cheek way.”

“Presto is all about demanding more from your experience and given the sheer amount of entertainment on offer these days, I love that we can now demand what we want to watch and when. I am certainly demanding about the TV shows I watch, so Presto more than works for me.”

Shaun James, Interim Presto CEO, said he was thrilled to have Naomi on board for the campaign: “The team loved working with Naomi and they had a lot of fun together. Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. We hope it will be entertaining for Australians to see her in this tongue and cheek role."

“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies. Australians really can be more demanding with their Presto on demand service,” he added.

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Client

Advertiser: Presto

Director of Marketing: Ana Bacic

Marketing Manager: Niki Brown

Media Agency

Media Agency: MindShare

Production Company

Director: Jeff Low

Executive Producer: Lucas Jenner

Photographer : Ben Watts

Production Company: Rabbit Content/ Biscuit Films

Creative Agency

Campaign Manager: Hugh Fletcher

CEO: Paul Bradbury

Content Director: Lisa Brown

Creative Agency: Whybin\TBWA Group Sydney

Digital: Digital Arts Network

Executive Creative Directors: Wesley Hawes & Gary McCreadie

Executive Planning Director: Hristos Varouhas

General Manager: Nitsa Lotus

PR: Eleven

Senior Account Director: Fiona O’Sullivan

Senior Creative Team: Ken Buchan & Clive Blackstone, Tim Chenery & David Roberts

National Creative Director: Russ Tucker

Head of Production: Jonathan Pitcher

Post Production / VFX

Post Production Company: Method Studios

Genres: Comedy, Storytelling

Categories: Media and Entertainment, Streaming Services

TBWA\Sydney, Mon, 31 Aug 2015 01:53:08 GMT