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Naomi Osaka, Kaia Gerber, Vince Staples, and Quenlin Blackwell Move to the Magic of Beats by Dre

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SMUGGLER's Nina Holmgren directs the 'Move How You Want' video

Naomi Osaka, Kaia Gerber, Vince Staples, and Quenlin Blackwell Move to the Magic of Beats by Dre

Director Nina Holmgren’s latest work for Beats By Dre is set to Vince Staples' new track ‘Magic’ from his newly released album Ramona Park Broke My Heart. The film is an instinctual and movement-filled piece, crafted around the contagious energy of the one thing which moves us all – the beat. Set around visually heightened worlds, it celebrates the diversity of an entire culture unified by music. Both playful and momentous while rooted in authenticity, the film features Naomi Osaka, Kaia Gerber, Quenlin Blackwell and Vince Staples. True to Nina's unique filmmaking approach, she crafts a dramatic visual poetry, bringing her sensibility and distinctive visual language while interlacing pulsating moments that perfectly captures the essence of the brand.

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Starring: Naomi Osaka, Vince Staples, Kaia Gerber, Quenlin Blackwell


Director: Nina Holmgren

Production Company: SMUGGLER

Executive Producer: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn

Production Supervisor: Chad “Frenchie” Alburtis”

Production Coordinator: Sig Culhane


Agency: Translation

Agency Producer: Dan Blaney

ECD: Jason Campbell

Creative Lead: Castro Desroches

Senior Art Director: Rachel Leathers

Senior Copywriter: Mia Madrid


Director of Photography: Ryan Marie Helfant

1st AC: Yoshi Abe

2nd Assistant Camera: Jennifer Lai

Gaffer: Jose L. Ruiz

Best Boy Electric: Alex Schmidt

Key Grip: Carlos Escobar

Best Boy Grip: Chris Olse

Producer: Karen O’Brien

1st AD: Zaida Fakih

2nd AD: Boma Pennebaker


Production Designer: Miranda Lorenz

Casting Director: April Custodio

Movement Director: Jon Boogz

Wardrobe: Camille Garmendia

HMU: Neicy Small


Naomi Osaka Stylist: Illanka Verhoeven

Naomi Hair: Marty Harper

Naomi Makeup: Autumn Moultrie

Vince Staples Stylist: Corey Stokes

Kaia Gerber Stylist: George Cortina


Edit: Cabin

Editor: Robert Lopuski

Senior Post Producer: Hope DuHaime

Colour Grade : Company 3

Colorist: Sean Coleman

Producer: Matt Moran


VFX: Shape + Light

VFX Producer: Arielle Weir

Managing Director/Creative Director: Rob Trent

Lead Flame: Miles Kinghorn

Executive Producer: Scott Boyajan


Sound Design: Ballade

Music: Vince Staples

Categories: Music video, Short Films and Music Videos

SMUGGLER, Thu, 05 May 2022 16:33:50 GMT