On 21st March, to mark World Down Syndrome Day, the Naked Heart Foundation, helping children with special needs, premiered a short film about the influence of adults on children’s attitudes towards peers with special needs.
The creator and director is Maksim Kolyshev, chief creative officer is Artem Sinyavskiy and the video was produced by creative agency Marvelous and Grandma Production and filmed at GastroFerma market in Moscow, Russia.
As children grow up, their opinions are shaped by adults and society at large, which often encourage certain attitudes towards people with disabilities. The stigmatisation of people with mental disabilities such as Down syndrome and autism is still quite common in many countries. According to research commissioned by the Naked Heart Foundation, the majority of people in Russia do not engage with issues faced by those with special needs – only 7% are prepared to help families raising children and young people with mental disabilities and more than 50% think that kids with Down syndrome and developmental disorders should be educated at home or in special institutions, rather than together with their typically developing peers. These attitudes are undoubtedly passed on to children at some point during childhood, thus affecting the way they behave towards their peers with special needs.
By the time they start school, children are already starting to adopt the behaviours and views of the adults around them. However, preschool children do not notice disabilities and are naturally accepting of people who are different to them. Therefore, to ensure that society becomes more inclusive, parents should explain to their children that all people are equal, have equal rights and should play a full part in society, irrespective of their mental or physical abilities.
“Children learn by example and we can set them a positive one! Let your children play, learn and laugh with all their peers, whether special needs or typically developing, and see there is more that unites us than divides us. Let them ask questions about mental and physical disability and be prepared to speak to them about special needs without making this a ‘difficult’ subject. Teach children what they’ve taught us.” – Natalia Vodianova, founder of the Naked Heart Foundation.
This short film is part of the Foundation’s wider advocacy effort to raise awareness among society in order to change attitudes towards people with mental and physical disabilities and their families.
The Naked Heart Foundation would like to thank creator and director Maksim Kolyshev, chief creative officer Artem Sinyavskiy, creative agency Marvelous, Grandma Production, Ekaterina Khrustaleva, Aleksandr Kuznetsov, GastroFerma, composer Konstantin Maltsev and all of the actors, parents and volunteers involved in creating the film.view more - Creative
CREATIVE DIRECTOR, COPYWRITER, DIRECTOR: Maksim Kolyshev
CHIEF CREATIVE OFFICER: Artem Sinyavskiy
CHIEF FINANCIAL OFFICER: Andrey Korotykin
SENIOR COPYWRITER: Anastasia Koposova
SENIOR ART DIRECTOR: Natalya Kvacheva
ACCOUNT DIRECTOR: Elena Sekirina
PRODUCTION: Grandma Production
GENERAL PRODUCER: Polina Nazareva
EXECUTIVE PRODUCER: Olga Sharova
LINE PRODUCER: Eugenie Mitasova
LINE PRODUCER: Alexey Kulyak
1ST AD: Dmitry Metelitsa
DOP: Yury Nikogosov
SET DESIGNER: Alexandra Nikiforova
COSTUME: Valeriya Lasareva
EDIT: Vladimir Gaisler
MUAH: Irina Guseva
GAFFER: Alexandr Polyakov
2nd DOP: Artem Tarasenkov
3st DOP: Alexey Malenkovich
4th DOP: Milena Bechanovich
FOCUSPULLERS: Julie Osipova, Daniel Malinkovich, George Shanovich, Vladislav Kuznetsov
CAMERA MECHANICS: Kondrikov Mihail, Maslenkov Stanislav, Yanovsky Ivan
MECHANIC MOVI: Kirill Nanushyan
ADMINISTRATION: Alexandr Ponomar, Rafael Ayrapetov, Anton Zaykovsky
COLOURIST: Nikolay Vavilov
COMPOSER: Kalakutok Ramazan
MUSIC PRODUCER: Maltsev Konstantin
SOUND DESIGNER: Stanislav Paushev
VO (Rus): Sergey Chonishvili
VO (Eng): Daniel Barnes
SOUND ON SET: Vadim Sergach, Alena Vasilyeva
CAMERA RENTAL: Paap Cinema Rental, Kinosurf
CRAFT SERVICE: Marina Tseveleva
CATERING: Leonid Glukhikh
Special thanks to: Gastroferma
Genres: Documentary, People, Storytelling
Categories: Charity, Corporate, Social and PSAslbbonline.com, Wed, 25 Mar 2020 12:19:51 GMT