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Naked Heart Foundation Encourages Children to Teach Us What We Teach Them

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The inclusion campaign from Marvelous marks World Down Syndrome day

Naked Heart Foundation Encourages Children to Teach Us What We Teach Them

On 21st March, to mark World Down Syndrome Day, the Naked Heart Foundation, helping children with special needs, premiered a short film about the influence of adults on children’s attitudes towards peers with special needs. 

The creator and director is Maksim Kolyshev, chief creative officer is Artem Sinyavskiy and the video was produced by creative agency Marvelous and Grandma Production and filmed at GastroFerma market in Moscow, Russia. 

As children grow up, their opinions are shaped by adults and society at large, which often encourage certain attitudes towards people with disabilities. The stigmatisation of people with mental disabilities such as Down syndrome and autism is still quite common in many countries. According to research commissioned by the Naked Heart Foundation, the majority of people in Russia do not engage with issues faced by those with special needs – only 7% are prepared to help families raising children and young people with mental disabilities and more than 50% think that kids with Down syndrome and developmental disorders should be educated at home or in special institutions, rather than together with their typically developing peers. These attitudes are undoubtedly passed on to children at some point during childhood, thus affecting the way they behave towards their peers with special needs. 

By the time they start school, children are already starting to adopt the behaviours and views of the adults around them. However, preschool children do not notice disabilities and are naturally accepting of people who are different to them. Therefore, to ensure that society becomes more inclusive, parents should explain to their children that all people are equal, have equal rights and should play a full part in society, irrespective of their mental or physical abilities. 

“Children learn by example and we can set them a positive one! Let your children play, learn and laugh with all their peers, whether special needs or typically developing, and see there is more that unites us than divides us. Let them ask questions about mental and physical disability and be prepared to speak to them about special needs without making this a ‘difficult’ subject. Teach children what they’ve taught us.” – Natalia Vodianova, founder of the Naked Heart Foundation. 

This short film is part of the Foundation’s wider advocacy effort to raise awareness among society in order to change attitudes towards people with mental and physical disabilities and their families. 

The Naked Heart Foundation would like to thank creator and director Maksim Kolyshev, chief creative officer Artem Sinyavskiy, creative agency Marvelous, Grandma Production, Ekaterina Khrustaleva, Aleksandr Kuznetsov, GastroFerma, composer Konstantin Maltsev and all of the actors, parents and volunteers involved in creating the film.

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CREATIVE DIRECTOR, COPYWRITER, DIRECTOR: Maksim Kolyshev

AGENCY: Marvelous

CHIEF CREATIVE OFFICER: Artem Sinyavskiy

CHIEF FINANCIAL OFFICER: Andrey Korotykin

SENIOR COPYWRITER: Anastasia Koposova

SENIOR ART DIRECTOR: Natalya Kvacheva

ACCOUNT DIRECTOR: Elena Sekirina

Production

PRODUCTION: Grandma Production

GENERAL PRODUCER: Polina Nazareva

EXECUTIVE PRODUCER: Olga Sharova

LINE PRODUCER: Eugenie Mitasova

LINE PRODUCER: Alexey Kulyak

1ST AD: Dmitry Metelitsa

DOP: Yury Nikogosov

SET DESIGNER: Alexandra Nikiforova

COSTUME: Valeriya Lasareva

EDIT: Vladimir Gaisler

MUAH: Irina Guseva

GAFFER: Alexandr Polyakov

2nd DOP: Artem Tarasenkov

3st DOP: Alexey Malenkovich

4th DOP: Milena Bechanovich

Camera

FOCUSPULLERS: Julie Osipova, Daniel Malinkovich, George Shanovich, Vladislav Kuznetsov

CAMERA MECHANICS: Kondrikov Mihail, Maslenkov Stanislav, Yanovsky Ivan

MECHANIC MOVI: Kirill Nanushyan

ADMINISTRATION: Alexandr Ponomar, Rafael Ayrapetov, Anton Zaykovsky

Colour

COLOURIST: Nikolay Vavilov

Sound

COMPOSER: Kalakutok Ramazan

MUSIC PRODUCER: Maltsev Konstantin

SOUND DESIGNER: Stanislav Paushev

VO (Rus): Sergey Chonishvili

VO (Eng): Daniel Barnes

SOUND ON SET: Vadim Sergach, Alena Vasilyeva

Services

CAMERA RENTAL: Paap Cinema Rental, Kinosurf

CRAFT SERVICE: Marina Tseveleva

CATERING: Leonid Glukhikh

Special thanks to: Gastroferma

Genres: Documentary, People, Storytelling

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Wed, 25 Mar 2020 12:19:51 GMT