Nadya Powell Joins Sunshine as Managing Director

Nadya Powell is joining the creative agency, Sunshine, in the newly created role of Managing Director. She is currently in the same position at Lost Boys, the creative boutique, part of the DigitasLBi group and is expected to start at Sunshine in August.

Sunshine has grown significantly since it was conceived of two and a half years ago. Its strength is in giving brands a place and purpose in popular culture across a breadth of media: from traditional and digital, to content and experiential marketing. It has grown to 50 full-time staff and attracted great talent and clients including: Baileys, Diageo, Google, Nike Foundation and Skype. Nadya will report to the three owner partners – Kit Hawkins, Al MacCuish and Gideon Simeloff.

Nadya is a respected industry leader and has already demonstrated her leadership capabilities at Lost Boys, holding a Board position within DigitasLBi, and previously as Client Partner and Chief Innovation Officer, a Board position, at Dare.  Nadya also co-founded Innovation Social, an affiliation of innovation and strategy directors seeking to drive the innovation agenda forward; and Millennial Mentoring which seeks to drive diversity and foster young talent in advertising.

Nadya is well recognised for her many achievements.  For the past two years she has been in the BIMA Hot 100 which celebrates the biggest names in digital; was in the top 10 Most Influential people in social media marketing in the UK as part of The Drum’s Social Buzz countdown; and was named as one of The Hospital Club H100.

Kit Hawkins, CEO of Sunshine commented, “2015 is has been another exciting year for us with growing interest in our culturally-led vision and approach. There has never been a better time in our industry to be independent, entrepreneurial and optimistic – three qualities Nadya has in abundance. She brings world-class experience and we’re delighted that Nadya is joining the Sunshine team.”

Nadya Powell added, “Sunshine is a rare breed in communications – entrepreneurial, independent and focussed on driving brand growth through cultural relevance.  I am hugely looking forward to bringing my communications, innovation and leadership acumen to Sunshine and I can’t wait to get stuck in.”