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NABS Q1 Statistics Warn of Long-Term Impact of Pandemic on the Industry as Requests for Financial Support Rise

Trends and Insight 31 Add to collection

NABS experienced a 35% rise in demand for its services despite suffering a loss of £1.1million in income due to the pandemic

NABS Q1 Statistics Warn of Long-Term Impact of Pandemic on the Industry as Requests for Financial Support Rise

The long-term effects of the pandemic are taking hold on advertising and media workers, presenting particular danger to people’s financial situations.  

This situation is revealed by NABS’ usage statistics for Q1 2021.  

Requests for NABS’ grants service were the number one reason for people calling, making up 39% of calls to the Advice Line, up six per cent YOY. This reflects the financial strain placed upon people in the industry following a year of increased job loss and furlough periods. 

Emotional support calls came second, making up 29% of calls. 

Redundancy calls have eased off since December 2020 and into Q1 this year, representing just 7% of calls in the last three months. While this is encouraging, the statistics relating to financial and emotional support above demonstrate a clear and pressing need to support our industry at what remains a critical time. 

Demand for NABS’ services has shifted from its Advice Line onto its coaching and Masterclasses (group coaching sessions). Advice Line calls have dropped by 29% YOY, although average calls per caller have risen by 21% this quarter. This reflects the complexity of issues created by people’s home and work lives merging during the pandemic. 

However, take-up of NABS’ coaching and Masterclasses has increased sharply, as people seek help with topics including resilience, stress management, working parent life and wellbeing support. Demand for wellbeing coaching and stress coaching has increased by 50% and 42% respectively. Meanwhile, Masterclass attendance has risen by 30%. 

Key themes coming through in NABS’ coaching sessions include reflection, rethinking priorities and roles and making changes for the future, with some clients stating a need for change as their ‘last chance for happiness’.  

Diana Tickell, CEO, NABS, says: “The reduction in calls regarding redundancy is really encouraging for our industry, but we are seeing the longer-term challenges of the significant impact on individuals. It's critical that we remember to support the wellbeing of all our talent who are still coping with the many challenges of living and working through the pandemic.” 

In 2020 overall, NABS experienced a 35% rise in demand for its services despite suffering a loss of £1.1million in income due to the pandemic.  

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NABS, Tue, 27 Apr 2021 09:41:16 GMT