NABS Partners With IPA To Offer Training Courses

NABS and the IPA have joined forces to offer a series of training courses aimed at retraining, refreshing and retaining the industry’s workforce aged 30-50.

The IPA and NABS are specifically targeting the 30-50 age group as it represents the largest employee fall-out rate in the advertising and media industry, something both organisations are keen to address. This is the first time the training courses will be available to non-IPA members.

The courses will cover key areas such as; digital strategy, coding, planning in a digital age, presentation skills and negotiating and winning with procurement. You can view the courses online here.

Louise Hinchliffe, Head of Professional Development Courses at the IPA said: “Working together with NABS was a no-brainer. Both organisations share the same values and desire to help people continue to develop for their benefit and that of our industry. Our courses are specially designed to do this, teaching new skills, refreshing old ones and ensuring our talented workforce remains part of our industry for many years to come.”

Zoe Osmond, CEO at NABS said: “These training courses aim to focus on what we call a high risk zone of ad industry workers. Over half of the industry fit within this age bracket and only five percent will still be employed in the industry by the age of 50. This leaves a huge gap in experience that can be hard to fill, so retaining these workers is very important. These courses will give people the retraining support they need, so that they can focus on being the best that they can be.”