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NAB Stand-Ins Learn to Wrestle Crocs

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The wrap up of a competition ran for the AFL Grand Final

NAB Stand-Ins Learn to Wrestle Crocs

 

The NAB Stand-Ins, a team of National Australian Bank men and women who stand-in for your Grand Final Day commitments, found themselves learning a range of new skills during the 2012 Toyota AFL Grand Final - including crocodile wrangling.
 
The competition, created by Clemenger BBDO Melbourne, gave 20 winners and their guests seats at the Grand Final (complete with all the trappings), while a NAB Stand-In went and fulfilled their game day obligations, no matter how obscure.
 
As a result, NAB Stand-Ins travelled far and wide to take on roles as a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player¬¬. One Stand-In even found herself giving a speech for a 21st birthday party.
 
Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says the campaign was a huge success, both in terms of the amount of competition entries and the fact that no Stand-Ins were bitten by wild animals.
 
“During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that NAB were actually doing this for real,” Keogh said. 
 
In social media the idea took on a life of its own, when a fan tweeted that Hawthorn star Luke Hodge had subbed a NAB Stand-In as a birthing partner for his pregnant wife. The rumour was re-tweeted to tens of thousands of fans on the day. And ‘NAB Stand-Ins’ became the most common term used in conjunction with the official #aflgf hashtag.
 
The footage of the NAB Stand-Ins at work from around Australia on Grand Final day is available to see at here.
 
The social media response on the day is available here.

View the footage below:
 
 
Credits
 
Agency - Clemenger BBDO Melbourne
ECD - Ant Keogh 
Creative Directors - Rohan Lancaster, Darren Pitt, Julian Schreiber, Tom Martin 
Art Director - Russel  Fox 
Writer - Ben Keenan 
Agency Producer - Sevda Cemo
Client Services Director - Simon Lamplough 
Account Director - Belinda Danks-Woodley 
Account Director - Jessica Hughes 
Account Manager - Kate Joiner 
Senior Planner - Heather Lewis
 
Client 
Kevin Ramsdale - General Manger of Brand 
Jodi Geddes - Head of Enterprise Sponsorship and Events 
Lesa Brown - Brand Manager, Planning Brand Management
 
Director - The Glue Society 
Production Company - Will O_Rourke 
Editor - Tim Parrington 
Post Production Offline - The Butchery 
Online Operator - Eugene Richards 
Post Production Online  - The Refinery 
Sound - Flagstaff Studios 
Sound Engineer - Paul Le Couteur 
Music - Level Two Music / Flagstaff Studios 
Digital Production - Celia Karl 
Print Production - Ben Nash 
 

 

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Genres: People

Categories: Banking, Finance

lbbonline.com, Wed, 24 Oct 2012 10:50:58 GMT