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NAB Shows Commitment to Customers in Latest 'More Than Money' TV Spots

Creative 146 Add to collection

Campaign from Clemenger BBDO Melbourne demonstrates how NAB are committed to understanding what's important to their customers

NAB Shows Commitment to Customers in Latest 'More Than Money' TV Spots
Following the launch of NAB's new brand promise 'More than money' in July last year, NAB and Clemenger BBDO Melbourne have launched more work to support the brand promise, demonstrating how NAB are committed to understanding what's important to their customers.

The TVCs ask the audience to participate in an 'experiment' of looking at the last 5 photos on their camera roll. By doing this, NAB wants to remind people about what they value more than money - this could be anything - moments with family, enjoying a hobby or time with a pet.

Andrew Knott, chief marketing officer, NAB, said the latest campaign is a great way of showing that NAB understand that our customers need to feel valued and supported: "Our latest Brand campaign does a brilliant job at prompting people to reflect on what is important in their lives. It is by understanding what is important to our customers that ensures we can help them get to where they want to go."

James McGrath, creative chairman, Clemenger BBDO, said the campaign is an exciting demonstration of more than money: "Following launch last year, we are proud as NAB's communications partner, to create such an engaging campaign that really shows commitment from NAB for their new brand promise. This isn't just a campaign, but brand body language."

The campaign rolled out nationally through TV, digital, social and outdoor media from Sunday 26th March.

View the campaign hub.
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Music Production: Level Two Music

Song: Lullatone - The Best Airplane Ever

Sound Design: Flagstaff

Sound Engineer: Paul LeCouter


Editor: Andrew Packer

Post Production / VFX

Flame: Andrew Packer

Grade: Mike McCall

Post Production Company: Finish

Producer: Selin Yaman

Production Company

Casting Director: Sugar Casting

Director: Shaughn Crawford & John Du Bois

DOP: Shaughn Crawford & John Du Bois

Executive Producer: Sonia von Bibra

Production Company: Flare Productions

Print / OOH

Photographer: Shaughn Crawford & John Du Bois

Retoucher: Mike McCall

Creative Agency

Chief Creative Officer: Ant Keogh

Creative Agency: Clemenger BBDO

Creative Chairman: James McGrath

Digital Producer: Julie Galinas

Group Account Directors: Ben Knighton

Senior Planner: Sam Mackisack

Senior Producer: Craig Bullman

Head of CRM: Gayle While

Genres: People, Dialogue

Categories: Banking, Finance

Clemenger BBDO Melbourne, Tue, 28 Mar 2017 01:56:58 GMT