Campaign from Clemenger BBDO Melbourne demonstrates how NAB are committed to understanding what's important to their customers
Following the launch of NAB's new brand promise 'More than money' in July last year, NAB and Clemenger BBDO Melbourne have launched more work to support the brand promise, demonstrating how NAB are committed to understanding what's important to their customers.
The TVCs ask the audience to participate in an 'experiment' of looking at the last 5 photos on their camera roll. By doing this, NAB wants to remind people about what they value more than money - this could be anything - moments with family, enjoying a hobby or time with a pet.
Andrew Knott, chief marketing officer, NAB, said the latest campaign is a great way of showing that NAB understand that our customers need to feel valued and supported: "Our latest Brand campaign does a brilliant job at prompting people to reflect on what is important in their lives. It is by understanding what is important to our customers that ensures we can help them get to where they want to go."
James McGrath, creative chairman, Clemenger BBDO, said the campaign is an exciting demonstration of more than money: "Following launch last year, we are proud as NAB's communications partner, to create such an engaging campaign that really shows commitment from NAB for their new brand promise. This isn't just a campaign, but brand body language."
The campaign rolled out nationally through TV, digital, social and outdoor media from Sunday 26th March.