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NAB Mini Legends Are Back

Creative 255 Add to collection

NAB introduces the next generation of Mini Legends in new campaign via Clemenger BBDO

NAB Mini Legends Are Back

Back by popular demand, NAB has today launched the latest iteration of the NAB Mini Legends campaign via Clemenger BBDO Melbourne, highlighting its support of the next generation of AFL stars.

In a first for the Mini Legends campaign, the pint-sized stars have been immersed in the AFL's grand stage, with the Mini Legends interacting with some of the biggest names in the game.

The 2018 Mini Legends campaign, features miniature versions of AFL stars Richmond's Trent Cotchin, Essendon's Dyson Heppell, North Melbourne's Ben Brown and Brisbane's Charlie Cameron.

Dyson Heppell Action Shot.jpgSays Antony Cahill, chief operating officer, NAB: "We are extremely happy to continue our long running relationship with the AFL and bring NAB's support of the game to life through the Mini Legends campaigns. We're celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we've used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I'd imagine it won't be the last time we see these kids playing in the big time."

Says Rich Williams, creative director, Clemenger BBDO Melbourne: "Through every iteration of the Mini Legends campaign, we've been looking to replicate the experience of kids across the country performing their favourite AFL star's signature moves. This year we've well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a match day crowd in the background."

The campaign will roll out nationally today on TV, print, digital and social channels.

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Casting: Chameleon Casting

Creative Agency

Creative Agency: Clemenger BBDO, Melbourne

Producer: Jess Evernden

Executive Producer: Sonia von Bibra

Creative Chairman: James McGrath

Interactive Producer: Anya Goldsworthy

Creatives: Jerry Scott, Max Bengtsson

Executive Planning Director: Paul Rees-Jones

Group Business Director: Paige Prettyman

Project Director: Annalise Dry

Senior Print Producer: Michael Travers

Business Director: Freya Page

Retoucher: Mike McCall, Steve Pratt

Head of social: Brie Stewart

Production Company

Production Company: Revolver/Will O'Rourke

Executive Producer: Pip Smart

Director: Stephen Carroll

DOP: Stefan Duscio

Producer: Caroline Kruck, Louis Molines

Managing Director: Michael Ritchie

Photographer : Matt Baker

Photography: Louis&Co


Sound Company: Nylon Studios

Sound Engineer: Paul LeCouter


Music Company: Level Two Music

Track: David Hubbard, Imagination


Advertiser: NAB

Chief Marketing Officer: Suzana Ristevski

Post Production / VFX

Grade: Edel Rafferty

Editor: David Whittaker

Editing House: ARC EDIT

Genres: People

Categories: Sports and Leisure, Sports clubs

Clemenger BBDO Melbourne, Fri, 10 Aug 2018 01:32:17 GMT