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NAB Mini Legends Are Back



NAB introduces the next generation of Mini Legends in new campaign via Clemenger BBDO

NAB Mini Legends Are Back

Back by popular demand, NAB has today launched the latest iteration of the NAB Mini Legends campaign via Clemenger BBDO Melbourne, highlighting its support of the next generation of AFL stars.

In a first for the Mini Legends campaign, the pint-sized stars have been immersed in the AFL's grand stage, with the Mini Legends interacting with some of the biggest names in the game.

The 2018 Mini Legends campaign, features miniature versions of AFL stars Richmond's Trent Cotchin, Essendon's Dyson Heppell, North Melbourne's Ben Brown and Brisbane's Charlie Cameron.

Dyson Heppell Action Shot.jpgSays Antony Cahill, chief operating officer, NAB: "We are extremely happy to continue our long running relationship with the AFL and bring NAB's support of the game to life through the Mini Legends campaigns. We're celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we've used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I'd imagine it won't be the last time we see these kids playing in the big time."

Says Rich Williams, creative director, Clemenger BBDO Melbourne: "Through every iteration of the Mini Legends campaign, we've been looking to replicate the experience of kids across the country performing their favourite AFL star's signature moves. This year we've well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a match day crowd in the background."

The campaign will roll out nationally today on TV, print, digital and social channels.


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Genres: People

Categories: Sports clubs, Sports and Leisure

Clemenger BBDO Australia, Fri, 10 Aug 2018 01:32:17 GMT