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NAB Backs Australians with Home Ownership Dreams in Latest Campaign

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Clemenger BBDO's creative project highlights the bank's commitment to being there for customers throughout their lifetime

NAB Backs Australians with Home Ownership Dreams in Latest Campaign

NAB is showcasing its flexible range of home lending offerings in the latest installment of ‘This is the story of progress’ campaign via Clemenger BBDO.

The campaign is rolling out nationally across TV, radio, digital and social.

NAB’s director of home owner marketing Sheena Sudra said progress means different things to customers and that’s what the campaign is all about: “At NAB, we proudly lend $4 billion every month to home loan customers whether that is to purchase, update or renovate.

“We also regularly check in with our customers to help them get the most of their property, offer flexible repayment options and provide on the road banking support through our experienced mobile bankers. For first home buyers, we’re making it easier than ever before to save through the My Goals feature within our NAB app.”

Clemenger BBDO executive creative director, Richard Williams said this campaign reminds Australians that as we move through life, the most important things - whether that be travelling or growing a family - are always about more than money.

Says Richard: “This is the story of progress first launched in July with a new brand-led message, followed by business-specific creatives highlighting NAB as Australia’s biggest business bank.

“We are now featuring the home loan offering and look forward to rolling out further iterations of the campaign in the coming weeks.”

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Digital Production Company

Photography: John Feely / Photoplay Photography

Production Company

Director: Daniel de Viciola, Jasmin Tarasin, Hamish MacGregor

Production Company: Photoplay Film

Creative Agency

Agency Production Company: Flare

Creative Agency: Clemenger BBDO

Media Agency: Mindshare

Genres: People, Dialogue

Categories: Finance, Mortgages

Clemenger BBDO Melbourne, Fri, 09 Aug 2019 01:46:42 GMT