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NAB Asks Australians What Money Should Really be for in Latest Campaign

Creative 60 Add to collection
Made together with Clemenger BBDO, the campaign will roll out across TV, radio, digital and social platforms
NAB Asks Australians What Money Should Really be for in Latest Campaign

NAB has launched a new campaign that asks Australians ‘What is money for, if not for this?’ Rolling out nationally across TV, radio, digital and social, the campaign brings to life the bank’s longstanding 'More than Money' brand platform by showcasing the everyday things that matter most to Australians.

NAB understands the value of Australians' money has never been greater. Faced with the crisis we are all living through today, what’s truly important to NAB’s customers is clearer than ever before. Putting money towards what really matters is in sharp focus for all.

NAB’s executive, group marketing, Suzana Ristevski, commented: “'What is money for, if not for this?' is an evolution of our longstanding 'More than Money' platform. In the current challenging times many Australians are re-evaluating their lives. This campaign is about helping our customers refocus on what matters most, and to provide the peace of mind that NAB is here to support those aspirations, whatever they may be.”  

Clemenger BBDO executive creative director, Richard Williams said: “2020 has strangely provided us with a rare moment of clarity. We have all been forced to take a step back and understand what is more than money and more importantly what money is for. This campaign reminds Australians that NAB, like them, understands what is money for if not for our homes, our employees, our loved ones or our businesses."

Mindshare managing partner, Chris Solomon, added: “The banking sector has never been so important to Australians as we battle through Covid-19 and the economic downturn it’s causing. NAB has been supporting its customers through the crisis and Mindshare is incredibly proud to be a part of the new brand work. As a key partner to NAB, our aim in media is to really demonstrate this support through high-reaching touch-points and media integrations.”

Visit the website for further details.


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Client

Client: NAB

Executive, Group Marketing (CMO): Suzana Ristevski

Head of Group Brand: Faycal Ben Abdellaziz

Brand Communications, Strategy and Planning: Sue Brailsford and Dan Hill

Brand Identity, Group Brand: Susanna Hondrokostas

Brand Squad Lead: Nadine Mannering

Creative and Content Development (Brand): Alexander Erkiet, Johannes S Samson and William Leabeater

Media Personalisation (Brand): Adriana Kent and Bridget Larsen

Creative Agency

Creative Agency: Clemenger BBDO

Media agency

Media Agency: Mindshare

Production

Production Company: Revolver

Director: Gary Freedman, Revolver

Senior Producer: Alex Taussig, Revolver

Managing Director: Michael Ritchie, Revolver

Executive Producer: Pip Smart, Revolver

DOP/Cinematographer: Germain McMicking

Editor: Jack Hutchings/Tim Parrington

Grade Artist: Justin Bromley, Fin Design

Music Track and Artist: Michael Hubbard - Lights of Dawn

Music Production: Level Two Music

Post Production: Fin Design

Photography: Photoplay

Photographer: John Laurie, Photoplay

Photography Producer: Ross Colebatch/Alison Lydiard, Photoplay

Retouching: Mike McCall/Steve Pratt

Sound House: Squeak E Clean

Sound Designer/Engineer: Paul LeCouter, Squeak E Clean

Executive Producer: Ceri Davies, Squeak E Clean

Casting: Peta Einberg Casting

Clemenger BBDO Melbourne, Mon, 13 Jul 2020 11:18:05 GMT