N/A Collective and citizenM Take Guests Down The Rabbit Hole

N/A Collective, a creative agency meets production house, partnered with lifestyle hotel brand, citizenM, to host the ultimate opening launch party for its new location in Boston’s North Station, on Thursday, October 3rd.

This one-night-only event let the people of Boston know there is a new hotel in town: citizenM Boston North Station, which brings the ‘affordable luxury’ concept to the city, offering guests all of the benefits to staying at a high-end hotel but without the high price tag. The brand targets frequent travelers with a taste for all things art, music, technology and fashion. 

This overall atmosphere can be seen through the artfully-styled living room space, and the in-room ‘mood’ technology.

Elements of the activation included, guiding attendees on an interactive tour of the hotel, which allowed guests to experience a series of immersive moments and some of the hotel’s amenities. Room themes and all creative for the Boston launch party were based on the overarching theme: ‘Follow the red gnome!’ - a nod to the brand’s ‘mascot’. This theme created an imaginative adventure for guests to feel transported into a wondrous, futuristic world. In an ‘Alice in Wonderland’ fashion, the iconic and somewhat mischievous character is seen at almost all citizenM locations, and guests were invited to explore his extraordinary ventures down the rabbit hole.