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Myth-Busting Fellow Coffee Campaign Confronts Caffeinated Conspiracies

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Great Guns director Cassandra Brooksbank reunites with the coffee design company for a comedic ad that includes Bigfoot, aliens and a fake Moon landing

Myth-Busting Fellow Coffee Campaign Confronts Caffeinated Conspiracies
Have you ever discovered a product that just seems too good to be true? Director Cassandra Brooksbank captures such a feeling in a comedic new campaign for coffee design company Fellow. Produced by Great Guns, the retro-style film helps bust the myths surrounding Fellow’s new Old Brew Grinder, proving that it’s the ‘missing link’ that can bridge the gap between a bean and a great cup of coffee.

Proving that ‘it’s not a conspiracy, it’s just good coffee,’ the 50s/60s newsreel-esque campaign battles conspiracy theories to debunk the myth of what a coffee grinder should be – and how Fellow can solve seemingly impossible problems. The spot, which includes references to such iconic conspiracies as Bigfoot and the ‘faked’ Moon landing, sees disgruntled former employee and whistle-blower Espresso Snowden attempt to reveal the mysteries behind Fellow’s latest product. Luckily, scientists at Fellow Industries provide explanations for each aspect of the grinder – proving why it goes above and beyond many professional models. 

Cassandra was originally hired by Fellow in 2013 when the company launched its first-ever Kickstarter campaign. The ad, which was a great success, helped position Fellow as the brand it is today and preceded numerous major product launches via Kickstarter – with many directed by Cassandra. This new campaign, launched once more through the fundraising platform, honours the company’s history and engages directly with the customer base that makes such top-notch coffee gear possible. Because of her history with the company, Cassandra was approached directly by Fellow when they began developing the campaign. Instead of a client brief, she worked closely with the marketing team to workshop ideas.

Speaking of the process, Cassandra Brooksbank says: “It was great to reunite once again with Fellow to help prove why the Old Brew Grinder is the real missing link. They gave me the creative freedom to work directly with the marketing team to develop ideas from the ground up and I was able to present them with a 40-page deck that led to this hilarious campaign. Not only that, but I got to apply my directing duties in a completely different way – starring in the spot as the director of the faked Moon landing!”

The film was shot in Los Angeles, with the lab scenes built on the Popsicle stages and the conspiracy cutaways shot on green screens in Burbank. Since the campaign’s launch, Fellow smashed its $200k Kickstarter goal and the money is still pouring in – currently just shy of $1m with 28 days to go.
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Owner CEO: Jake Miller

Co-writer / Producer: Hannah Miller

Design Lead: Jessa Strayer

Fellow Team: Hanna McPhee, Jake Miller, George Sylvain Jeremy Kuempel


Production Company: Great Guns

Director: Cassandra Brooksbank

DOP: Matthew Macar

Producer: Max Solomon

Executive Producer: Cassandra Brooksbank, Thom Fennessey

Writer: Cassandra Brooksbank, Hannah Miller

PD: Amanda Rose Fletcher

Stylist: Christina Bushner

AD: Adrian Rozas Cristino

1st AC: Kevin James Barry

2nd AC: Cortlin Barrow

Propmaster: Chris Schwartz

Gaffer: Eddie Ruiz

Best Boy: Oscar Martinez

Audio Mixer: Bradley Trip Clark

Boom Operator: Brian Orcullo

Makeup: Keaghlan Ashley

PAs: Adrian Mancini, Rose Carr, Andrew Brooksbank, Matt Trainor


Edit / Sound Edit: Cassandra Brooksbank

VFX / Color: Matthew Macar

Mix: Trip Clark


Buzz Aldrin: Jeffrey Michael Scott

Farmer Clyde: Michael McCann

Farmer Martha: Lori Jean Wilson

Espresso Snowden: Kristen Lundberg

Bergamot Bloom: Andrew Searles

Penny Pacamara, PHD: Stephanie Sherry

Bigfoot: Alan Maxson

Moon Landing Director: Cassandra Brooksbank

Moon Landing DP: Jeremy Kuempel

Moon Landing Crew: Amanda So, Andrew Brooksbank, George Sylvain

Lab Rats: Jake Miller, Hannah Miller, Jess Strayer, Hanna McPhee, Zeke Shepherd-Lykken, Arthur Taylor

Genres: Dialogue, Comedy, People

Categories: Small Appliances, Home Appliances

Great Guns London, Mon, 13 Jan 2020 15:24:32 GMT