MYOB Reminds Business Owners That ‘Nothing Beats the O.G.’ with Sunday Gravy
Australia and New Zealand’s leading business management platform, MYOB, has launched a new campaign reminding business owners that experience matters, and that the original is still the best.
‘Nothing beats the OG’ recently launched with an inside out led marketing approach, first launching internally with a 5 minute film to induct current and new team members into the proud history, and bright future of MYOB.
In a departure from category convention, the films take us inside the walls of Australia and New Zealand’s original tech darling, to see how they are constantly challenging themselves to innovate and create the products that will power the next generation of business management software.
MYOB CMO Dean Chadwick said, “We are proud of MYOB’s rich heritage of providing the technology that helps small and medium businesses to run. This campaign is designed to bring to life the faces behind the technology, who work day and night to make the lives of business owners easier. We were excited to work with Sunday Gravy on this campaign, as they have created a huge library of content for us to leverage in the short and long term.”
The campaign coincides with a $5p/m promotion, a price point that is designed to reduce the financial burden on small businesses, who are living through their own ‘cost of business’ crisis.
The films and accompanying assets have been activated by iProspect, who have created a bespoke local area targeting model to ensure the businesses that need the most support, get exposure to the campaign.
Ant White said, “We are all hugely proud of the way we approached this campaign; we’ve worked so collaboratively with MYOB & iProspect, along with one of Australia’s best directors Nash - and together we’ve melded product scripts with a strong narrative. Through the process we have also developed characters that bring a real sense of humanity to the MYOB product itself, and will also be part of the MYOB brand story ongoing. For small businesses who choose MYOB, this is the team you get, working tirelessly behind the scenes to make your business run smoothly.”
