My Muscle Chef Appoints M&C Saatchi Sport & Entertainment Sydney

Australian-owned functional food and beverage company My Muscle Chef (MYMC) has appointed M&C Saatchi Sport & Entertainment to handle its PR in the Australian market, further driving the unprecedented growth of the brand.

M&C Saatchi Sport & Entertainment’s deep experience in lifestyle marketing across nuanced sectors including sport, food, nutrition and health, as well as the agency’s diverse capabilities made the partnership a natural fit for the brand’s next phase of growth.

MYMC was co-founded by brothers Tushar and Nishant Menon in 2013 with a focus on health, quality and service. It sells more than 1.6 million ready to eat meals and snacks through direct delivery to more than 4,500 suburbs and more than 2,000 stockists nationwide every month. The brand’s growth means their diverse menu now boasts 80+ meals, snacks, sides and beverages, which also includes plenty of vegan and keto-friendly options, catering to every taste and lifestyle.

Krystyna Frassetto, head of communications, M&C Saatchi Sport & Entertainment, said: “We are thrilled to announce our partnership with My Muscle Chef. Our experience across sport, lifestyle and entertainment perfectly positions us to support the ambitious trajectory of the brand, inspiring, encouraging and fuelling Australians to lead active healthy lives.”

M&C Saatchi Sport & Entertainment’s remit will include the implementation of a PR press office for the business to deliver brand awareness aiding its significant growth with multiple innovations in the pipeline, while elevating the people behind MYMC.

Clementine Churchill, head of marketing, My Muscle Chef, commented: “We are very excited to partner with M&C Saatchi Sport & Entertainment as their credentials and expertise aligns perfectly with where we want to take the My Muscle Chef brand. With a number of exciting campaigns and launches in the pipeline, now is a great time to build on our momentum and build brand awareness via PR.”

MYMC will be joining M&C Saatchi Sport & Entertainment’s broad range of client partners including Optus, CommBank, JUST Water, This. Film Studio, Smeg and Sonos.

Last year, M&C Saatchi Sport & Entertainment Australia was the first of the businesses’ global markets to launch its new lifestyle marketing division, M&C Saatchi FABRIC. The division is in response to increased demand from brands’ looking to connect with audiences in the emerging ‘hyper-passions’ era including the rapid evolution of Australians’ passion points that were traditionally considered hobbies, including fashion, food, beauty, health and wellbeing.