My Most Immortal Ad: Toby Allen & Paul Weiland Dissect The Guardian's 'Points of View'

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The Immortal Awards juror and legendary director explore the enduring profundity of a British classic
My Most Immortal Ad: Toby Allen & Paul Weiland Dissect The Guardian's 'Points of View'
With this year's Immortal Awards entry system now open, each of our jurors have been taking it in turns to select an ad that’s immortal to them, revealing the reasons why it’s stayed with them until this day.

A few weeks ago, Toby Allen, deputy executive creative director, AMV BBDO, selected The Guardian's 'Points of View', a BMP masterpiece from John Webster and Frank Budgen. Toby stated that it was the ad that led him into the industry and thankfully so, as he's been a part of ground-breaking, taboo-shattering campaigns for Essity over the last few years, picking up accolades the world over - including Immortal Awards in 2018 and 2019 - for Blood Normal and Viva La Vulva.

Over 30 years on from its launch, Points of View is still as relevant today (if not more so) as it was in 1986. The ad's director, the legendary Paul Weiland, joined Toby and Paul Monan to look back at a creative idea that's still going strong three decades later...


The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.



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The Immortal Awards, 14 days ago