The Immortal Awards in association withJSM

My Most Immortal Ad: Tim Gordon on Epuron's 'Mr W'

Associations, Award Shows and Festivals
London, UK
The Immortal Awards juror and Droga5 NY chief creative officer on Nordpol Hamburg's film featuring Guillaume Delaunay

There are just three weeks to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Tim Gordon, chief creative officer of Droga5 New York, knows a thing of two about immortality having picked up an Immortal Award in 2019 for The New York Times' The Truth Is Worth It campaign. Here, he explains - rather succinctly - why Nordpol Hamburg's film for Epuron and the German Ministry for Environment is his most immortal ad...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.

Epuron 'Mr W' (2007)

I mean it doesn’t really need an explanation. It is just so simple. And the craft. 


CLIENT: Epuron / German Ministry for Environment
AGENCY: Nordpol Hamburg
STARRING: Guillaume Delaunay
CREATIVES: The Vikings

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.