My Most Immortal Ad: Sir John Hegarty & Mick Mahoney on Johnnie Walker's 2009 One-Shot Masterpiece

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Immortal Awards juror Bruno Bertelli is joined by the duo who helmed the Scottish whisky brand's 'The Man Who Walked Around the World'
My Most Immortal Ad: Sir John Hegarty & Mick Mahoney on Johnnie Walker's 2009 One-Shot Masterpiece
The Immortal Awards entry system is well and truly open and, in the run up to the entry deadline, each of this year's jurors have been selecting the ads or campaigns that are most immortal to them, revealing the reasons why it’s stayed with them until this day.

Having taken trips back to both the '80s, to explore The Guardian's Points of View, and the '90s, to revisit Guinness 'Surfer', this time we're only heading as far back as 2009, to delve into the story behind Johnnie Walker's epic brand story 'The Man Who Walked Around the World'.


Selected by Immortal Awards 2020 juror Bruno Bertelli, who described it as "beautifully staged and shot, beautifully written and beautifully acted piece of work", the piece spans six minutes and features an 'Oscar-worthy' performance from Robert Carlyle. 

Joining Bruno to explain how and why the piece came to be is heavyweight creative duo in BBH founder Sir John Hegarty and Mick Mahoney, currently a founding partner of Harbour but at the time was BBH's creative director on the film. 

The trio join Paul Monan to talk about filmic inspiration, a masterful monologue and the beauty of no brief...



The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.



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The Immortal Awards, 10 days ago