My Most Immortal Ad: Ricardo Wolff on Volkswagen's 'Protection'

With just four weeks to go until this year's Immortal Awards deadline, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Ricardo Wolff, executive creative director of Innocean Berlin, heads back to the mid-nineties for another Jonathan Glazer masterclass, this time for Volkswagen and BMP DDB...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.

It’s the ad I show to my non-ad friends to convince them what we do is actually cool.

Credits

Client: Volkswagen

Agency: BMP DDB

Written by: Jeremy Craigen

Director: Jonathan Glazer

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today.