Choosing a favourite ad from any year is tough, but to choose The Most Immortal Ad of all time is near impossible!
Even if I limit my genre choice to just film, there have been so many greats… Apple’s ‘Here’s to The Crazy Ones’, Honda ‘Grrrr’ (Can Hate Be Great?), Guinness ‘Horses’, Volkswagen ‘Snowplough’, Levi ‘Freedom To Move’, Carling ‘You Know Who Your Mates Are’, a bunch from Honda, Stella, Johnny Walker, Diesel, Old Spice, Merc, BMW, Barclays, Playstation, Dove, Miller, Pepsi, Coca-Cola – and the list goes on and on.
So in choosing just one, I looked for a piece that has genuinely stood the test of time. It’s a piece that started out as a short film, before becoming a TV ad, that ultimately went on to infiltrate popular culture – being referenced in Hollywood films, TV shows (like the Simpsons and Friends), a chart topping track, Barack Obama’s presidential campaign and even other brand’s ads (as recently as last year)!
I’m talking of course about Budweiser’s truly iconic ‘Wassup’ commercial, circa 1999 from DDB Chicago.