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My Most Immortal Ad: Heidi Black on GEICO's 'Unskippable Family'

The Immortal Awards 281 Add to collection

The Immortal Awards juror and Whitehouse Post editor on The Martin Agency's pre-roll ad that's over before it's even begun

My Most Immortal Ad: Heidi Black on GEICO's 'Unskippable Family'

There are only a few days to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Heidi Black, editor at Whitehouse Post, has selected The Martin Agency's pre-roll ad for GEICO that you can't skip because it's already over...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.


GEICO 'Unskippable Family' (2015)



The best have a way of making the difficult look effortless. I can’t think of a campaign that exemplifies that more than the GEICO's Unskippable work. The Martin Agency managed to elevate mundane pre-roll ads into laugh-out-loud, watch-them-all-the-way-through spots. Doing it all in a single take? Well, that was just showing off. As much as it pains me as an editor to admit, “Family”, in particular, is a masterclass of comedic timing. Plus, I read that the team had two dogs on set in case the first dog (Bolt) got too full of spaghetti.  Turns out that’s not possible, which makes me like it all the more. 



Credits

Agency: The Martin Agency
Production Company: Park Pictures
Edit House: Whitehouse Post
Audio Post: Rainmaker Studios

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.


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The Immortal Awards, Wed, 08 Sep 2021 14:32:00 GMT