The Immortal Awards in association withThe Mill
My Most Immortal Ad: Eddy Rizk on Nike's 'Dream Crazy'
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The Immortal Awards juror and BIG KAHUNA FILMS founder and CEO selects a Wieden+Kennedy campaign that leverages the power of sport to move the world
With just a few weeks to go until this year's Immortal Awards deadline, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Eddy Rizk, founder and chief executive officer of BIG KAHUNA FILMS, looks to the recent past in a Nike campaign that challenged the world to dream crazy...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.

Nike 'Dream Crazy' (2018)

It’s a tough one…

There are great campaigns throughout history, and it’s true an immortal campaign can be from any time, but with what the world is going through and how we are progressing, my choice of an immortal ad has to move people.

In a time where the whole new generation is obsessed by social media, living a life behind the screen, having idols who represent nothing but numbers of followers, I think this ad, with its climax of Colin Kaepernick delivering the message with what he stands for, “Believe in something, even if it means sacrificing everything”, shows the importance of communicating your values, providing hope and a voice for those that aren’t being heard.

The way that Nike leverages the power of sport to move the world and proves that no matter where you’re from, or the challenges you may face, crazy dreams are there to be fulfilled.

We live in an era where not only dreams are not crazy enough, they barely exist. And when I look at an advert, if it doesn’t touch a life, it doesn’t tickle me.


Brand: Nike
Creative Agency: Wieden & Kennedy
Copywriter: Dylan Lee, Alex Romans
Producer: Katie McCain, Shelley Eisner
Strategist: Andy Lindblade, Nathan Goldberg
Art Director: Sara Phillips
Creative Director: Alberto Ponte, Ryan O’Rourke
Production Company: Park Pictures - New York
DOP: Lance Acord, Emmanuel “Chivo” Lubezki, Christian Weber
Producer: Anne Bobroff
Executive Producer: Jackie Kelman Bisbee, Scott Howard
Director: Lance Acord, Emmanuel “Chivo” Lubezki, Christian Weber
Post Production Company: JOINT
Editor: Peter Wiedensmith, Lauren Dellara
Producer: Leslie Carthy
Post producer: Kathleen Russell
Assistant Editor: Dylan Sylwester, Kristy Faris, Trevor Schulte
VFX Supervisor: Patrick Murphy
Composer: Dustin O'Halloran
Publisher: Music Sales
Music Company: Music Sales Group
Artist: Dustin O'Halloran
Song: We Move Lightly

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.