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My Most Immortal Ad: Deirdre Waldron on Epuron's 'Mr W'



The Immortal Awards juror and TBWA\Dublin CEO is another to opt for Nordpol Hamburg storytelling masterclass by The Vikings

My Most Immortal Ad: Deirdre Waldron on Epuron's 'Mr W'

There are less than two weeks to go until this year's Immortal Awards deadline. In the build up to the Friday 10th September cut off, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.

Deirdre Waldron, chief executive officer of TBWA\Dublin, joins Droga5 New York's Tim Gordon in selecting this masterclass in storytelling from Nordpol Hamburg and The Vikings for the German Ministry for Environment as her most immortal ad...

The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.

Epuron 'Mr W' (2007)

I’ve chosen an oldie but a goodie here, from 2007. Wind energy could be considered a mundane topic but this ad deals with it using a metaphor of a misunderstood man, played by hulking French actor Guillaume Delaunay. It’s the most beautiful two minute film, with simple yet clever storytelling following our guy through the streets as his actions mimic those of the actual wind. 

On first viewing it’s sombre and even sad – “Maybe I was too intense, maybe I came on to strong” - but on second viewing its genius shines through. It brings a smile to my face every time and it’s worth watching over and over – something we all strive for in today’s advertising world. Eventually our man finds someone who understands him (classic storytelling resolve) and it turns out there is a place for him in the world, after all. But I would challenge anyone who remembers this ad to remember who it was for? So there may be some brand misattribution mixed in with this masterclass in creative storytelling.


CLIENT: Epuron / German Ministry for Environment
AGENCY: Nordpol Hamburg
STARRING: Guillaume Delaunay
CREATIVES: The Vikings

Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today. 

Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.  

Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.

If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.

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The Immortal Awards, Tue, 31 Aug 2021 16:27:00 GMT