My Most Immortal Ad: Deirdre Waldron on Epuron's 'Mr W'

I’ve chosen an oldie but a goodie here, from 2007. Wind energy could be considered a mundane topic but this ad deals with it using a metaphor of a misunderstood man, played by hulking French actor Guillaume Delaunay. It’s the most beautiful two minute film, with simple yet clever storytelling following our guy through the streets as his actions mimic those of the actual wind. 

On first viewing it’s sombre and even sad – “Maybe I was too intense, maybe I came on to strong” - but on second viewing its genius shines through. It brings a smile to my face every time and it’s worth watching over and over – something we all strive for in today’s advertising world. Eventually our man finds someone who understands him (classic storytelling resolve) and it turns out there is a place for him in the world, after all. But I would challenge anyone who remembers this ad to remember who it was for? So there may be some brand misattribution mixed in with this masterclass in creative storytelling.