My Most Immortal Ad: Celeste Dalairac on Bodyform/Libresse's 'Womb Stories'
With just a few weeks to go until this year's Immortal Awards deadline, our jurors have been taking it in turns to select the ads and campaigns that are most immortal to them, revealing the reasons why they've stayed with them until this day.
Celeste Dalairac, executive creative director at Grey London, is up next to select an Immortal Award winner from our 2020 competition from the prolific creative powerhouses at Essity and AMV BBDO...
The deadline for this year's Immortal Awards is Friday 10th September. More information on how to enter can be found at the bottom of the article.
Bodyform/Libresse 'Womb Stories' (2020)
The reason I picked this idea is, firstly, because I truly admire the clients and the whole agency team behind it (and the previous ones: Blood Normal and Viva La Vulva). After Blood Normal came out, all clients wanted to “normalise something” but I’m sure being the first was not easy for anyone.
Secondly, it really touched me the first time I saw it, and after that first time, I watched it a hundred more. I shared it, talked about it and felt proud of the whole industry for doing something like that.
It might sound like a lot, but after being through a lot of the things the characters in the film go through, it made me feel better about myself. It’s also beautifully executed, and has the perfect amount of rawness and sensitivity.
Credits
CLIENT: Libresse
ADVERTISING AGENCY: AMV BBDO
EXECUTIVE CREATIVE DIRECTORS: Nadja Lossgott and Nicholas Hulley
PRODUCER: Edwina Dennison
DIRECTOR: Nisha Ganatra
PRODUCTION COMPANY: Chelsea Pictures
ANIMATION, VFX AND COLOUR: Framestore
CREATIVE DIRECTOR ANIMATION: Sharon Lock
ANIMATORS: Haein Kim, Carine Khalife, Salla Lehmus at Soja, Roos Mattaar, Kate Isobel Scott at Everyone Agency, Laura Jayne Hodkin at Strange Beast
COMP LEAD: Tri Do
COMPOSITOR: Simon Stoney
DIGITAL MATTE PAINTING: Lee Matthews
FLAME: Tim Greenwood
COLOURIST: Simon Bourne
VFX PRODUCER: Emma Cook
ANIMATION SENIOR PRODUCER: Niamh O’Donohoe
Entries to The Immortal Awards are now open and Little Black Book members can make their submissions here today.
Entries into The Immortal Awards will be accepted until September 10th 2021. All entries must be made for a commissioning client, and must have first aired, broadcast, displayed, launched or published between 1st September 2020 and 31st August 2021.
Every member of LBB is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive one entry, Silver members will receive two entries and Gold members will receive five entries. The full list of rules, including eligibility dates, can be found here.
Thanks to our wonderful Immortal Awards partners
Adobe | Framestore | MullenLowe Group | Tag | Whitehouse Post
23/32 Films | Absolute Post | Blind Pig | Chesterfield Group | Gramercy Park Studios | Okay Studio | Raygun
Cinelab London | Compass Rose | Limehouse | Oliver | UNiDAYS | Woodblock
