The Immortal Awards juror and Publicis Worldwide global CCO on why he loves Johnnie Walker's six minute brand story
We recently unveiled the first 10 names who will be judging this year’s Immortal Awards. With the entry system now open, our esteemed jurors are taking it in turns to select an ad that’s immortal to them, revealing the reasons why it’s stayed with them until this day.
The latest addition to this year’s series comes from Bruno Bertelli, global chief creative office of Publicis Worldwide, who opts for a six minute, Robert Carlyle narrated brand story capture in a single shot...
Johnnie Walker 'The Man Who Walked Around The World' (BBH London, 2009)
Long before it was made famous by the likes of Victoria and 1917, the continuous shot was used to great success in Johnnie Walker’s ‘The Man Who Walked Around the World’.
Conveying the relentless spirit of those who created, arguably, one of the world’s first global brands, it is a beautifully staged and shot, beautifully written and beautifully acted piece of work.
It actually took 40 takes to get the final - and perfect - one, which as the light fades looks like it was planned all along.
The Immortal Awards entry system is now open. Every member of Little Black Book is entitled to up to five entries, depending on their membership tier. This year, Bronze members receive two entries, whilst Silver and Gold members get five entries. The full list of rules, including eligibility dates, can be found here.
If you’d like to enter the Immortal Awards but you’re not yet a member of LBB, sign up here today. If you’re already a member and would like to increase your number of entries, you can upgrade your membership here.