The Immortal Awards
Tue, 24 Jul 2018 13:51:29 GMT
Unlike the football players that ran out onto the field for the second time, this idea doesn’t age. Gatorade Replay could have been created today, or twenty years from now and it will still have that new, fresh-idea-feel to it. What amateur athlete hasn’t dreamt of a second chance at glory? A chance to strap on the boots for a rematch against their biggest rivals? And who wouldn’t want to see that? A bunch of overweight guys taking the field, in some sort of semi passable shape, battling it out, just a little slower than last time. It ticks all the right boxes for great branded content. And they thought of everything. Even bringing back the cheerleaders. It’s human. It’s funny. It’s inspiring. It’s relevant. It’s captivating. It’s shareable. And it’s right for the brand.