‘Re2pect’ still gives me goosebumps every time I watch it. The way that everyone - from Spike Lee and Michael Jordan, to even the Yankee haters - tip their caps to Jeter is just so impactful.
It’s a true example of how people can be moved by the power of visuals alone. In fact, the only words that are spoken are “Derek Jeter” at the very end. Nothing else needs to be said. No explanation is needed.
No other baseball players of our lifetime have ever evoked the need for such a heartfelt tribute, and the fact it comes from such an iconic brand like Jordan Brand, which has nothing to do with the sport, shows the respect that Jeter gained from everyone. Being a New York native myself, this ad is very special to me, and its airing the during the all-start game was so on point. The NY Yankees without Jeter was just unthinkable to so many. Oh, the tears!