With the first round of Immortal Awards judging now well underway, our jurors continue selectng ads that they believe deserve the title of Immortal.
Next up is Andy Bird, chief creative officer of Publicis New York, who takes a nostalgic trip back to his teens...
Yellow Pages 'Bike' (AMV, 1985)
This is a commercial that has stayed with me all my life.
I actually look back on it for comfort, which is an odd thing to do for an advert.
Is it the best shot, best written, globally famous, hugely awarded?
Did it tap into a particular time in Britain, have empathy, made us feel something, didn’t patronise and get seen by millions . . . (in other words do what commercials are meant to do?)
Yes. In spades.
And personally, for a boy of 16 in 1985, I knew how big a deal it was to get a bike that was new.
Oh and one other thing, he was right about that saddle.
Entries to this year's Immortal Awards are now closed and the first round of judging has begun. The shortlist will be announced in November, ahead of the final round of judging on November 15th.