The campaign partners with foodora to deliver the dog food.
Clemenger BBDO Melbourne and My Dog have created
Doggy Bag - a gourmet home delivery service for Sydney and Melbourne's
most discerning four legged friends.
With more Australians than
ever working long hours, home delivery services from fine-dining
restaurants have become hugely popular. But no one was catering to man's
"With less free time, we're seeing a global shift towards home delivery.
We saw this as an opportunity to create a partnership with Australia's
finest food delivery service, foodora, to create a new way to distribute
dog food," said Clemenger BBDO Melbourne Group Account Director, Deanne
Foodora integrated My Dog into their digital
platform and created a My Dog option at the checkout. Because mealtimes
are best spent shared, your pooch can also have top notch nosh delivered
when you order your home delivery from some of Australia's best
The foodora delivery rider brings your delicious
meal and a beautifully packaged 'Doggy Bag' for your pooch. Real proof
of the brand promise to 'Love them back'.
An initial trial has
been run in Sydney and Melbourne with great success and will be explored
as a nationwide rollout as foodora's delivery locations expand.
Ben Culligan: Mars Petcare Marketing Director Lauren Dragicevich: My Dog - Mars Petcare Brand Manager Lisa Maguire: Mars Petcare Corporate Affairs Director Charlotte Rijkenberg: Foodora CMO Agency: Clemenger BBDO Melbourne Nick Garrett: CEO James McGrath: Creative Chairman Ant Keogh: ECD Giles Watson: Creative Joe Sibley: Creative Sonia Von Bibra: Executive Producer Tania Jeram: Senior TV Producer Michael Derepas: Planning Director Deanne Constantine: Group Account Director Bryce Coombe: Group Account Director Khia Croy: Account Director Charlotte Lang: Account Manager Charlotte Abroms: Digital Producer Sam Hodgson: Digital Strategist Adam Hengstberger: Digital Designer Nick Short: Print Production