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My Creative Hero: Camille Walala

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Social media and PR account manager at Realia Marketing, Becca Collier-Cook on how the artist and London-based multidisciplinary design studio, Camille Walala, influenced her process as a marketeer

My Creative Hero: Camille Walala

Discovering the purveyor of positivity and vibrant colourful designer was an influential moment for Social Media & PR Account Manager, Becca Collier-Cook. Here, Becca explains why.


Q>Why is Camille Walala your creative hero?

Becca> Camille is a renowned artist, who is known for her use of vibrant colours and patterns. She creates installations of all types, from small-scale murals to giant building installations. Her work is instantly recognisable and invokes a smile in all those who stumble across her work. Her use of colour stops you in your tracks and fills you with joy. Although I work in marketing and I’m not a conventional creative, her work still continues to inspire me in my day-to-day role.   

Q> How has she influenced your work? 

Becca> Although I work in PR and Social Media, a part of that role includes being a hobbyist photographer; which works well as I’m incidentally someone who likes to find the joy and colour in things. Camille’s work is aimed at making people smile, whilst inspiring her audience to interact; I like to think that I demonstrate these qualities with my clients and within my marketing tactics. I like to create positive and uplifting messages throughout my role as a marketeer to surprise and delight audiences. As adults, we are taught to be serious and are told that the world is black and white, with little room for colour, happiness and joy. I believe there’s so much more room for colour and joy in this world! 

As you can see my lockdown workspace is very colourful and has definitely been Walala-inspired:

Q> How did you first come across her work? 

Becca> I first came across Camille’s work when walking around London, I saw one of her murals and was just stunned by it. I’d like to say that I had a more philosophical view on it, but I just loved the boldness and brightness of it, and it made me super happy.  

Q> Name a couple of your favourite examples of her work

Becca> One of my favourite pieces of her work is her Dream Come True Mural in East London, her exhibition at NOW Gallery and her Better Bankside crossing. Although, I couldn’t not mention her recent Lego House of Dots pop-up at Coal Drops Yard though!

Camille's work at NOW Gallery

Better Bankside Crossing 

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Creative Agency

Creative Agency: Realia Marketing

Genres: People

Realia Marketing, Fri, 15 May 2020 04:55:06 GMT