1 month ago
Last week, McCann Worldgroup launched MW Presents, its first global client content series, which featured MW Truth Central’s study 'Human Truths in a Time of Coronavirus'. MW is getting ready for its second series with the launch of 'One Learning, Three Tips, and the New Realities of Post-lockdown Production' scheduled for next Thursday 28th May from 9:00am – 9:30am ET.
This session will be led by Sergio Lopez, chief production officer at McCann Worldgroup and managing director at Craft EMEA. Sergio will be sharing insights and actionable tips for managing the content lifecycle from conceptualising to shooting and beyond.
Join us for a session on how to leverage production as the enabler of creativity in a post-Covid world. This MW Presents covers the evolution of consumers’ content expectations, the role of technology in producing, and how to manage the many uncertainties of the new normal. It will talk about what’s changed, what we have to look forward to and the keys to building an effective making strategy, as production means a lot more than shooting and directing in the new normal.
The MW Presents series explores a range of relevant and timely topics - from the evolution of universal human truths to the ways innovation and technology can solve deeply human needs. Each webinar will run either 30 or 45 minutes long and will feature a presentation from experts followed by Q&A and actionable takeaways.
Categories: Business Services, MarketingMcCann Worldgroup, 1 month ago