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Mustang Mach-E's Feel-good Hit for Ford Sees Electric Take Charge

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Visionaries Martin Bennett directs the vibrant spot for GTB

Mustang Mach-E's Feel-good Hit for Ford Sees Electric Take Charge

Visionaries director Martin Bennett has directed a confident, vibrant and feel-good film for Ford Mustang which encapsulates the attitude and character of the brand new, fully electric Mustang Mach-E. This is Ford’s most high profile and first fully electric vehicle from the Mustang stable. 

Soundtracked by Louis II’s Ready To Go and shot on location in the Netherlands, the fast paced spot highlights all of Martin’s best qualities as a director: cinematic, stylish and automotive to the max. 

Utilising his background as an advertising photographer, Martin brings with him a wealth of experience as well as an eye for detail for every directing brief. Specialising in automotive commercials and launch films, his graphic imagery and compelling storytelling are cinematic in nature and his ability is equally matched by his passion and dedication to create beautiful imagery. 

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Agency: GTB 


Production Company: Makerhouse 

Director: Martin Bennett 

Directors’ Agent: The Visionaries 

DOP: Konstantin Freyer 

Service Production: Hetzner Productions 

Editor: Pete Lurie 

Colour Grade: Lajos Pataki 

Online & Retouch: Makerhouse 


Gorgeous Talent: Crystal n Simon, Michael Beiliege  

Local Production: @hetzner.produktion (Germany), @hotel_rebel (Netherlands), @janruinard_productions (Netherlands) 


1st AC: @pacokumar 

Gaffer: Mirko Frike 

Camera Car: Filmotechnic - @frs_bv 

Precision Driver: Ronnie Paul @doubleaction805 

Drone: @kiwi_aerial_shots 

Equipment: Gecko Cam Film Equipment (@gecko_cam_filmequipment)

Genres: People, Action

Categories: Automotive, Cars

Lemonade Reps, Wed, 24 Feb 2021 17:12:00 GMT