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Mustang Mach-E Flaunts Its Versatility in Unexpectedly Bold Experiments

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BBDO New York's daring campaign showcases the vehicle in some impressive and visually captivating stunts to flex the strengths that make it a winning contender in electric vehicles
Mustang Mach-E Flaunts Its Versatility in Unexpectedly Bold Experiments
Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors’ comparisons have been growing rapidly. For instance, 'Tesla vs Mach-E' searches have gone up nine times during the past few weeks. This is in line with automotive comparison searches using 'versus' which have gone up specifically around electric vehicles by 64.2% in the last 12 months.

These insights spurred the creation of 'Mustang Mach-E v Everything' - a campaign that spans across five films that pin the electric SUV against extreme elements - gravity, lightning, racing pit crew, DNA and even rocket science - in some impressive and visually captivating stunts to flex the strengths that make the Mustang Mach-E a winning contender in electric vehicles. In essence, the campaign - coincidentally shot at the same location as 'Ford v Ferrari' - brings to life the spirit of Mustang by putting it to the test through a series of bold, unexpected experiments that are brought to life in ways only a Mustang can.


MUSTANG MACH-E v. GRAVITY
The torque in the 2021 all-electric Mustang Mach-E is powerful. But is it powerful enough to challenge the laws of gravity? See how the electric pony’s 0-60 performance fares against a falling chandelier. 


MUSTANG MACH-E v. ROCKET SCIENCE
The range of the 2021 all-electric Mustang Mach-E is impressive. But what does an impressive range look like? With the help of a 12-foot rocket, the team visualise the EPA-estimated 300-mile range of Mustang Mach-E.


MUSTANG MACH-E v. PIT CREW
Over-the-air update capabilities allow the 2021 all-electric Mustang Mach-E to update from almost anywhere. But can they compete with a mobile pit crew harnessed to the bed of a truck?


MUSTANG MACH-E v. LIGHTNING
The 2021 all-electric Mustang Mach-E can be charged super-fast. But can it beat the charge of lightning generated from a 12ft Tesla coil? Find out when the Mustang Mach-E’s impressive DC fast-charging capability goes head-to-head with lightning.


MUSTANG MACH-E v. DNA
The 2021 all-electric Mustang Mach-E is capable of learning the behaviours and adapting to the preferences of individual drivers. But is it smart enough to tell the difference between the identical ones? See what happens when the personalised technology in Mustang Mach-E takes on twins.


'Mach-E v Everything' goes live here and YouTube starting today. The paid media campaign debuts just ahead of National Battery Day (18th February) on 14th February, with linear TV and digital placements.

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Client

Client: Ford Motor Company // Mustang Mach-E

Campaign Title: Mustang Mach-E v Everything

Agency

Creative Agency: BBDO NY

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Directors: Philip Sicklinger and Alex Booker

Creative Directors: Rob Concepcion and Meredith Karr

EVP, Group Executive Producer: Diane Hill

Associate Creative Directors: Ricky Bowry and Joe Fox

Junior Copywriter: Georgia Murphy

Junior Art Director: Sabrina Ghantous

EVP, NA Business Lead: Joe DiMeglio

SVP, Group Account Director: Liz Boone

Account Director: Cara Duffy

Account Supervisor: Allison Piper

Project Managers: Dan Brown and Michael Green

Executive Producer: Diane Hill

Producer: Melanie Cornish

Production Services Director: Jess Nugent

Business Manager: Grace Kelly

Music Producer: Julia Millison

Planning Director: Philip De Meulemeester

Planner: Joseph Castagna

Production

Production Company: 1stAveMachine

Directors: Aaron Duffy and Bob Partington

Editorial

Editorial: Friendshop!

Editor: Alex Pirrone

Asst. Editor: Lily Kleinman

Social

Social Agency: VMLY&R

Categories: Automotive, Cars

BBDO New York, Thu, 11 Feb 2021 12:34:57 GMT