Director Charlie Sarsfield continues his collaboration with visionary Kojey Radical with the video for ‘Payback’, featuring Knucks.
Produced by Untold Studios, the dynamic and bold visual perfectly encapsulates the high energy track, which instantly grabs attention with its powerful lyrics and punchy production from Swindle.
Shot in a decadent house with talent featured in classic, Savile Row tailoring, the rich aesthetic brings to life Kojey and his friends breaking bread and partying in style. It’s a star-studded event with Kojey and Knucks joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more.
Charlie Sarsfield explains: “It's rare as a director at the moment that you get to work on back-to-back videos with an artist and it’s been a real joy to work closely with Kojey on our second consecutive visual.
"We spoke of wanting to build on ‘Gangsta’, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.
"Kojey asked me to watch a film called 'Climax' which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together.
"It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it.”