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Musician Kojey Radical Goes Decadent with Artist Knucks in 'Payback' Promo

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Untold Studios’ director Charlie Sarsfield creates bold and dynamic music video

Musician Kojey Radical Goes Decadent with Artist Knucks in 'Payback' Promo

Director Charlie Sarsfield continues his collaboration with visionary Kojey Radical with the video for ‘Payback’, featuring Knucks. 

Produced by Untold Studios, the dynamic and bold visual perfectly encapsulates the high energy track, which instantly grabs attention with its powerful lyrics and punchy production from Swindle. 

Shot in a decadent house with talent featured in classic, Savile Row tailoring, the rich aesthetic brings to life Kojey and his friends breaking bread and partying in style. It’s a star-studded event with Kojey and Knucks joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more.

Charlie Sarsfield explains: “It's rare as a director at the moment that you get to work on back-to-back videos with an artist and it’s been a real joy to work closely with Kojey on our second consecutive visual. 

"We spoke of wanting to build on ‘Gangsta’, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again. 

"Kojey asked me to watch a film called 'Climax' which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together. 

"It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it.”

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Credits

Production Company: Untold Studios

Creative Director/Commissioner: Phil Lee

Director: Charlie Sarsfield

Creative Director: Ejiro Dafé

Executive Producer: Annie Ayres

Producer: Tia Varnnard

1st Ad: Affy Robani

2nd Ad: Carmen Du Preez

Runner: Alisa Hussain

DOP: Thomas Hole

DOP: Pieter Snyman

1st AC: Ali Baines

1st AC: Josh Tue

2nd AC: Rory Power

DIT: Tom Herring

Gaffer: Steve Cameron

Spark: Harry Smith

Art Director: Joe Munro

Art Assist: Ahmet Buyukcinar

Art Assist: Callum Rob

Art Trainee: Eleanor Roberts

Mua/Groomer: Rita Kusi

Barber: Michael Bryden

Stylist: Tommy Raban

Editor: Tom Herring

Colour Producer: Polly Durrance @ Black Kite Studios

Colourist: Tom Mangham

Cameos : Ego Ella May, Niko, Sam Wise, Rachel Chinouriri Cassh, Swindle Poet, Shaé Universe Qoy, Che Lingo, Wretch32

Genres: Music & Sound Design, Choreography

Categories: Music video, Short Films and Music Videos

Untold Studios, Mon, 24 Jan 2022 14:43:38 GMT