Mon, 24 Jan 2022 14:43:38 GMT
Director Charlie Sarsfield continues his collaboration with visionary Kojey Radical with the video for ‘Payback’, featuring Knucks.
Produced by Untold Studios, the dynamic and bold visual perfectly encapsulates the high energy track, which instantly grabs attention with its powerful lyrics and punchy production from Swindle.
Shot in a decadent house with talent featured in classic, Savile Row tailoring, the rich aesthetic brings to life Kojey and his friends breaking bread and partying in style. It’s a star-studded event with Kojey and Knucks joined by Wretch 32, Cashh, Shae Universe, Niko Omilana and more.
Charlie Sarsfield explains: “It's rare as a director at the moment that you get to work on back-to-back videos with an artist and it’s been a real joy to work closely with Kojey on our second consecutive visual.
"We spoke of wanting to build on ‘Gangsta’, pushing that aesthetic. Our tag line became, 'If Gangsta was the journey, Payback is the fruition’. Maintaining our portrait approach to performance, emphasis was put on careful framing again.
"Kojey asked me to watch a film called 'Climax' which inspired the high angled shots. We then paired this up with inspiration from old school music videos by the likes of Beastie Boys and NWA with low angled framing, which helped to create a really dynamic visual across the board. We felt this ‘old school’ backbone matched and elevated the sound that Swindle masterfully pieced together.
"It was an honour to quite literally dance with Kojey again and it was my first time working with Knucks, who is such a great artist and someone I'd admired from afar for a while. It wasn't without its trials, but the payback has been all worth it.”view more - Creative
Production Company: Untold Studios
Creative Director/Commissioner: Phil Lee
Director: Charlie Sarsfield
Creative Director: Ejiro Dafé
Executive Producer: Annie Ayres
Producer: Tia Varnnard
1st Ad: Affy Robani
2nd Ad: Carmen Du Preez
Runner: Alisa Hussain
DOP: Thomas Hole
DOP: Pieter Snyman
1st AC: Ali Baines
1st AC: Josh Tue
2nd AC: Rory Power
DIT: Tom Herring
Gaffer: Steve Cameron
Spark: Harry Smith
Art Director: Joe Munro
Art Assist: Ahmet Buyukcinar
Art Assist: Callum Rob
Art Trainee: Eleanor Roberts
Mua/Groomer: Rita Kusi
Barber: Michael Bryden
Stylist: Tommy Raban
Editor: Tom Herring
Colour Producer: Polly Durrance @ Black Kite Studios
Colourist: Tom Mangham
Cameos : Ego Ella May, Niko, Sam Wise, Rachel Chinouriri Cassh, Swindle Poet, Shaé Universe Qoy, Che Lingo, Wretch32
Genres: Music & Sound Design, Choreography
Categories: Music video, Short Films and Music VideosUntold Studios, Mon, 24 Jan 2022 14:43:38 GMT