Collaboration between Danish audio brand AIAIAI and sound artist Yuri Suzuki
Danish headphone company AIAIAI have turned to the music of the city centre traffic jam for a campaign to promote their latest product. They’ve created a musical taxi cab rigged with microphones that turns the sounds of the city into something more tuneful.
The campaign is for their latest release – a set of headphones called The Capital, designed with on-the-go urbanites in mind – and bears the strapline ‘Make the City Sound Better’. The team at AIAIAI were keen to ensure that their campaign was inventive and novel, and that it lived up to their tagline.
They teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in order todevelop an ambitious, design- and sound project that delivered on the campaign’s motivated promise: to make the city sound better.
The Sound Taxi was equipped with microphones that record its surrounding noise. As it made its way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passers-by heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle.