Music Strategy for Brands: Learn How to Gain a Competitive Advantage Through Music & Sound

Let’s say it as it is: The Gathering Summit is not your average conference. 

Picture this: A castle in the middle of nowhere (well, somewhere in Canada, but still…) three days. 50+ iconic brands. 20+ workshops. 1000+ executives from the world's top brands. 

Sounds too good to be true, right? 

The Gathering Summit is a Forbes top-rated business and marketing conference that hosts professionals from all sorts of industries such as marketing, tech, sales, media and many more. This year, they’ll be returning in person to offer a three-day masterclass on brand storytelling and audience engagement. 

And guess who’ll be attending as a thought leader? None other than MassiveMusic's very own North America CEO and industry expert Joe Belliotti.

With over 20 years of experience in the music and marketing industries, Joe has extensive expertise in helping brands amplify their content and experiences through music, sonic branding and artist partnerships.

Before joining MassiveMusic and the Songtradr Group, Joe launched The Music Division, an outsourced music department helping emerging and established brands leverage the power of music. He is also the former head of global music at The Coca-Cola Company, where he worked on global campaigns including the FIFA World Cup and the American Music Awards. 

A sought-after speaker, Joe Belliotti has been invited to speak at SXSW, AdWeek, Music Matters among others, where his work and thought-leadership have been featured on Forbes, The Economist, CNN and many more. This time, he’ll be taking his expertise on a trip to The Gathering Summit to talk about all things sonic branding.

Attendees will get the chance to learn about choosing the right music for brand content, developing ownable sonic identities and attracting attention on audio-led platforms such as TikTok. The session will also cover how brands are strategically using music & sound along with actionable takeaways to elevate their brand in the hearts and minds of consumers. Not only this – he’ll also be getting into the ‘how to’s’ of building strategy, creating content and hosting brand experiences.  

The audience will consist of over 1000 business professionals in senior-level executive positions at some of the world’s most influential companies like Microsoft, TikTok and Doordash (just to name a few). 

And don’t forget to count in the 3000+ online attendees as well. Yes, because if you can’t make it to Canada, you can still grab a ticket and experience it online.

From workshops and networking activities to discussion panels and thought leadership talks, The Gathering Summit will offer opportunities to get a look into a range of content themes such as leadership, culture, community, insights and strategy. 

In addition to this, the chances to create strong engagement and build meaningful B2B and B2C relationships are endless, allowing attendees to amplify their brand, whether they’re speaking at the event or simply being part of the audience. 

After all, if you’re spending three days in a 150-year old castle nestled in the Rocky Mountains, there’s not much else to do other than network, network and, you guessed it… network. 

Interested? The event takes place on April 20th-22nd. Buy your tickets here. Don’t wait too long, they’re selling quickly.

Want to learn more about MassiveMusic? Head to the website for all the good stuff.