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Music Forces Man's Belly to Dance in Quirky Campaign for Klarna

Creative 611 Add to collection

Nord DDB created the 'Smooth' campaign to highlight Klarna's financial services in a fun and playful way

Music Forces Man's Belly to Dance in Quirky Campaign for Klarna
Klarna’s mission is to make e-payments as simple, safe, and above all, as ‘smoooth’ as possible.

In 2016, Klarna joined forces with advertising agency NORD DDB to initiate what later became a viral success.

Through a series of videos the two have managed to transform the identity of Klarna from a traditional, yet innovative, fintech company to a quirky lifestyle brand with services as ‘smoooth’ as a fish slipping down a slippery slide. Now, Klarna is back with another video, “Smoooth Bass”, featuring a man whose belly wobbles to sound waves.

David Sandström, CMO, Klarna. commented, "Since inception, our vision has been to make online payments easier, safer and more fun. Talking about a smoooth solution is not always very interesting, but through playful communication we believe we can illustrate what it means and thereby change attitudes and create a bigger interest for our products".

Behind the ‘Smoooth concept’ is advertising agency NORD DDB, who has worked intensely in trying to differentiate Klarna from the rest of the financial industry by creating a playful identity. Previous videos have been immensely popular around the world and been shared by comedy sites such as Unilad, 9gag and Mashable. Surely no one missed last years dreamy afghan hound-like creature swimming in slow motion underwater.

Martin Lundgren, creative, NORD DDB said, "I guess you could say that we’re still exploring the feeling of ‘Smoooth’ by trying to push the concept through the viewers screen and into their body and soul. This time we’re exploring the connection between skin and sound".

The new video was published on YouTube on Friday, April 13, and now has more than 1.3 million views.
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Sound Design: Redpipe

Post Production / VFX

Post Production Company: Important Looking Pirates

Production Company

Production Company: MJZ

Director: Perlorian Brothers

Editorial & Online: Robert Eskekärr

Media Agency

Media Agency: OMD

Director: Axel Wikner, Per Jönsson

Business Director: Annica Smith, Nord DDB


PR Agency: Susanne Johansson, Nord DDB


Advertiser: Klarna

Chief Marketing Officer: David Sandström

Marketing Manager: Emelie Karlsson

VP of Marketing: Daniel Jontén

Marketing Director: Martin Wassborn

Global Head of Advertising, Media & Product Marketing: artina Brynielsson

Creative Agency

Creative Agency: DDB Stockholm

Executive Creative Director: Andreas Dahlqvist, Nord DDB

Regional Director: Christian Cabau (Marketing)

Creatives: Tomas Granat, Martin Lundgren, Nord DDB

Senior Designer: Camilla Birkström

Social Media: Anna Olivemark, Emina Hurtic, Nord DDB

Brand Marketing: Jasmine Riahi (Manager)

Agency Producer: Mattias Bengtsson, House Agency

Categories: Investment, Finance

DDB Stockholm, Mon, 16 Apr 2018 13:39:41 GMT