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Music Artist Wesley Joseph Is on the Run in Vibrant Music Video from Stink

09/02/2022
Production Company
London, UK
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Stink Rising director releases his second music video since signing to the production house’s roster

Marking the start of the next chapter in the Wesley Joseph cinematic universe; the Birmingham born, singer-songwriter, producer and Stink Rising director releases today his second music video since signing to the production house’s roster. Cold Summer celebrates the relationship between director and artist, with Wesley Joseph working as both across the project. 

Recognised for his progressive and ambitious projects, Joseph’s innovative and forward thinking approach to filmmaking pushes the boundaries of traditional music videography. Cold Summer is no different, with filming taking place in Almaty Kazakhstan during October 2021, making use of the expansive desert and mountainous terrain to form the backdrop of the video. Shot in Kazakhstan with an Alexa LF over two days,  the production team was made up of members of Stink UK Heads of Departments, along with local creatives from Almaty who were brought in to work as part of the crew. 

The five minute music video is an eccentric film which depicts the crime boss, Fredrick, on the run after escaping prison, subsequently finding himself in a game of cat and mouse whilst on the hunt to bring home a mystical missing briefcase. A vibrant, visually arresting aesthetic accompanies the melodramatic, yet comedic storyline and grandiose themes of villainy. 

Wesley Joseph comments: "Whenever me and Leon Vynehall are are at his studio ‘The Ooz’, the vibe is special and the world spins at a different pace. We talked about how I wanted to create the theme music for a supervillain's return, something that felt uneasy, tense, and eerie, yet completely encapsulating - that would feel like the perfect beginning to the next chapter. COLD SUMMER started to take shape at 1am after a day of working, and as soon as we got the atmospherics and drums down we couldn’t stop playing it. We wanted to make something simple that allowed my vocal to lead and bend the vibe in each section. Creating it was freeing process I think you can hear reflected in the song.

"The supervillain concept expanded into the COLD SUMMER universe of the film, and I wanted to bring the alter-ego Fredrick a step forward in our world - making a video that felt cinematic, textured, eccentric, vivid and humourous at the same time. As the idea got bigger, more characters were drawn in, and when all the dots were connected it was a pretty unrealistic concept to shoot in the UK. We ended up shooting in Kazakhstan and after a 10 hour flight and 2 days with next to no sleep, filming in deserts, old hotels and golf clubs in the mountains, we came back with the video. Luckily we had a great team out there who facilitated the idea and made it possible. The film feels out of this world and unfamiliar to me - so much happened so quickly, it’s still a beautiful lucid blur."

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