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Muppets 'Unborify' Terry Crews for Toyota

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Disney characters go joyriding in Saatchi LA Super Bowl spot

Muppets 'Unborify' Terry Crews for Toyota

The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota’s exciting ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014.

Disney’s Muppets will hit the road with Terry Crews, star of the Golden Globe®-winning FOX series “Brooklyn Nine- Nine,” in Toyota’s new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.

“Our game-day spot shows how Toyota Highlander puts the ‘fun' in function,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.”

With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about “unborifying” his lifestyle as they “borrow” his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises—and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything—everything except boring.

“We’re always game for a wild ride,” said Kermit the Frog, who makes a special appearance in the campaign, “as long as Animal’s not driving. He doesn’t quite get the whole concept of brakes.”

Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as “Arrested Development” and “The Newsroom,” and films “The Expendables” franchise, “Bridesmaids” and “The Longest Yard.”

“It’s truly an honor to be a part of this wild ride with Toyota and the Muppets,” said Crews. “The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day.”

In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.

The broadcast spot and social media activities were developed in partnership with Saatchi & Saatchi LA, Conill and 360i. “Joyride” will air during the second quarter of the game. For a preview of the commercial, please visit: http://www.youtube.com/watch?v=jjmwdLM478A .

Beyond the Super Bowl, the Toyota and Disney collaboration will see the Highlander co-starring with Muppets stars from “Muppets Most Wanted” in an advertising campaign showcasing the vehicle’s features, functionality and “unboring” personality. Starring Ricky Gervais, Ty Burrell and Tina Fey, the film takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.

“We all grew up with Kermit and the Muppets, and that makes Toyota’s collaboration with Disney very special for us,” said Hollis. “The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride.”

“We’re excited to work with Toyota for the first time,” said Don Gross, vice president, promotions The Walt Disney Studios. “The Muppets’ classic mix of high energy and heart matches perfectly with Toyota’s spirit of adventure, and Kermit, Gonzo and the whole gang look forward to many zany road trips.”


Credits


Advertiser: Toyota Motor Sales, U.S.A., Inc.

ECD: Chris Adams, Margaret Keene, Ross Ludwig

CD: John Payne, Veronica Elizondo

ACD/Copywriter: Matty Poitras

ACD/Art Director: Jera Mehrdad

Copywriter: Marcela Angeles

Director of Content Production: Sara Seibert

Executive Integrated Producer: Margaret Nickerson

Senior Integrated Producer: Holly Otto

Associate Integrated Producer: Antonietta Smekal

Project Managers: Christen Gillbank

Executive Director of Idea Management: Al Reid

Account Director: Courtney Husk

Account Supervisor: Patrick Young

Account Executive: Giordana Pisano

Assistant Account Executive: Nissa Gutierrez

Product Information Specialist: Joe Rigonan

Strategic Planning Director: Don Rohn

Sr. Strategic Planner: Amaya D'Amico

Sr. Participation Planning Director: Danielle Betras

Executive Communications Director: John Lisko

Broadcast Media Director: Janet Waters

Media: Abbi Palmer

Business Affairs Manager: Tasha Royzina

Client Name: Russ Koble

PRODUCTION COMPANY: Caviar Content

EXECUTIVE PRODUCER: Michael Sagol/Jasper Thomlinson/Cathleen Kisich

DIRECTOR: Jody Hill

EDITING COMPANY: Whitehouse Post

EXECUTIVE PRODUCER: Joni Williamson

PRODUCER: Kristin Branstetter

EDITOR: Rick Lawley/Shane Reid

ASSISTANT EDITOR: James Dierx/Zach Vandlik

SPECIAL EFFECTS/FINISHING: The Mill

PARTNER: Disney/The Muppets Studio

MUSIC: Walker Music Studio

SOUND DESIGN: Rohan Young, Lime Studios

MIX: Lime Studios

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Genres: Comedy

Categories: Automotive, Cars

Saatchi & Saatchi London, Wed, 29 Jan 2014 10:51:45 GMT